Sr. Search Engine Optimization (SEO) Specialist, Land.com

Sr. Search Engine Optimization (SEO) Specialist, Land.com

Job Description

CoStar Group

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings for our customers and provide them an invaluable edge in real estate.

Land.com Network

The Land.com Network is the largest and most effective collection of marketplaces to discover, buy, and sell rural real estate. Our Network includes leading rural real estate sites Land.com, LandWatch.com, and LandAndFarm.com, which are utilized by millions of prospective buyers and landowners each month. These premier rural property listing sites garner top search engine visibility and acquire high-quality traffic for farms, ranches, recreational, and agricultural properties, plus many more sub-segments.

Role

Want to lead search engine optimization (SEO) initiatives and product implementation for a publicly traded Fortune 500 company? We are seeking a Senior SEO Specialist for the Land.com Network to identify and lead SEO initiatives. This person will leverage their knowledge and skills to drive success in organic search. This includes owning SEO initiatives and identifying SEO opportunities and potential risks that could limit organic search performance. This role is within the Product org. and will work directly with the Product and Development teams. This role is responsible for staying current on SEO industry trends and emerging opportunities in the evolving SEO landscape.

This position is located in Washington, DC or Austin, TX and offers the following hybrid schedule option: 4 days onsite / 1 day remote

Responsibilities

• Serve as our in-house SEO expert.
• Continually audit sites and performance to identify areas needing SEO improvements.
• Prioritize SEO initiatives and execute on an SEO roadmap.
• Write product stories, join grooming sessions, and provide guidance throughout implementation.
• Develop and monitor site analytics reports, perform tests, and track effect on KPIs.
• Work closely with product management, developers, marketing, and content partners to drive traffic generating initiatives across the organization.

Qualifications

• Bachelor’s degree from an accredited, not-for-profit University or College.
• 5+ years of experience in Search Engine Optimization roles.
• Metrics-driven and ability to create reports tracking and analyzing SEO performance.
• Experience in SEO/Analytics tools such as: Google Analytics, Google Search Console, Google Tag Manager, SEMRush, AHREFs, Screaming Frog, etc.
• Great at keyword research and discovering new opportunities to drive traffic.
• Understanding of how site architecture affects SEO.
• Understanding of the components of Core Web Vitals, their effect on SEO, and how to improve them.
• Understanding of Schema.org and how it impacts SEO.
• Experience creating detailed user stories and product specifications for development.
• Strong verbal and written communication skills
• Self-motivated and action oriented

Preferred Qualifications

• SEO experience with large, consumer facing national websites with millions of pages and/or visits per month.
• Product management, software development, and/or analytics experience a plus.
• Experience with log analysis tools such as Botify or DeepCrawl.
• Experience with AI tools and integrating AI-generated content onto SEO landing pages.
• Background in the real estate industry.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

This position offers a base salary range of $80,500 - $134,600, based on relevant skills and experience and includes a generous benefits plan.

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing