Sr. Public Relations Manager, North America

Who is Serotonin

Serotonin is the top go-to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels—including public relations, growth marketing, on-chain analytics, content, research, social, and design—Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth.

About the Role

Serotonin is seeking a Sr. Public Relations Manager to lead strategic communications and media relations for our cutting-edge clients at the intersection of web3, AI, Enterprise, Cloud, and Hardware. AI and blockchain are among the most transformative technologies of our time, and their growing intersection represents one of the most crucial areas in frontier tech. In this role, you will be a key member of the Serotonin PR team, a dynamic group of industry-recognized communications specialists driving go-to-market strategies for the leading players in these spaces. 

Serotonin’s holistic approach to marketing fosters collaboration across events, content, social, community, strategy, and more—creating valuable opportunities to amplify impact. As a Sr. PR Manager, you will be empowered to take ownership of your work while benefiting from the shared resources, relationships, and strategic support of our accomplished PR team.

The ideal candidate is a results-driven communicator with a proven track record of strategizing and executing across a variety of PR functions. A strong network of journalist relationships, exceptional client services expertise, and prior experience in web3 or related industries are essential. Candidates with a demonstrated background in AI, Enterprise, Cloud, or Hardware are highly preferred.

Requirements

• 4-6 years of experience working in comms/ PR roles at an agency or in-house, with a background in general tech, web3, AI, Enterprise, Cloud, or Hardware.
• Exposure to web3 and the prominent ecosystems, technical primitives, culture of open source/ decentralized systems, and the use cases that define the industry landscape is a plus
• Successful track record of leading initiatives across brand comms, news campaigns, and thought leadership — ie. crafting brand assets, executing all media outreach and coordination, stakeholder management, and securing earned speaking engagements
• Strong media relationships in tech, and adjacent media verticals
• Sharp writing and editing skills
• Capacity to thrive in a fast-paced environment and navigate multiple projects
• Proven ability to collaborate and communicate with clients and teammates
• Events experience highly preferred

Responsibilities

• Lead PR campaigns and announcements— set the strategy, goals, tactics, research and execution for optimal earned media outcomes
• Media targets — leverage existing contacts and cultivate new relationships with web3 trade press and journalists across tech, business and mainstream media (digital publications, podcasts, video, etc.)
• Content creation– craft client positioning/ messaging, press releases, pitches, thought leadership commentary and briefing materials
• Proactive pitching– secure thought leadership opportunities across media, podcasts, and events. 
• Industry events — help curate strategic event presence and work 1x1 with client reps to secure, conceptualize, and optimize speaking opportunities at leading industry events 
• Stakeholder management– coordinate all relevant internal and external parties, anticipating needs and timelines for successful execution
• Comms infrastructure– support in all public relations activities, managing media inquiries and founder requests
• Reporting– monitor, analyze and communicate PR results, creating post-report campaigns with actionable insights.
• Market analysis– maintain a keen understanding of industry trends and make appropriate recommendations on how to insert clients into trending conversations.
• Crisis communications: advise on strategic comms to help clients navigate sensitive situations
• Work as part of Serotonin PR team to bring new opportunities to our shared portfolio of clients

Benefits

• Competitive Salary
• Health Insurance - (US Only) 
• 401(k) - (US Only) 
• Remote Work 
• Opportunity for travel