Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About The Team
Roku’s Content Acquisition & Programming team is responsible for driving the strategy, execution and continued management of licensed content and partnerships for The Roku Channel across the US, Canada, Mexico, UK and additional territories as the company expands globally. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI), and FAST Channels Management (responsible for the strategy and execution behind FAST channels).
About The Role
The Content Acquisition & Programming Team is looking for a Sr. Programming Manager, Content Strategy & Planning.
The Sr. Programming Manager will collaborate with Senior Roku Media Leadership to define ongoing content needs and strategically program content to maximize viewer awareness, growth, and engagement. The ideal candidate will leverage data-driven insights and work closely with cross-functional teams to build and continually enhance a diverse and compelling content offering. A deep knowledge of studio content libraries and a passion for pop culture are essential.
From content windowing strategy and planning to scheduling and execution, the Sr. Programming Manager works cross-functionally to translate an incredible amount of content avails and associated data into financial and strategic decisions. Decisions that will influence the offering, provide content that will resonate with Roku’s viewers and business models that drive the future growth of the platform. The role will report to the Manager, Content Acquisition & Programming and is located in Santa Monica, CA.
The ideal candidate is proactive, curious, and engaged. They are willing to jump in to solve problems and make data-driven decisions, even in ambiguous situations. Our industry evolves rapidly, so we expect the candidate to be comfortable responding swiftly to changing business needs, potentially growing a small team, and understanding that their success is tied to the team’s success.
For California Only - The estimated annual salary for this position is between $138,000 - $170,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you’ll be doing
- Define and manage the content strategy, target audiences, content cohort identification, content volume, genre mix, content windowing, programming and stunting to attract and retain viewership for a specific line of business.
- Analyze market data and audience insights to inform content acquisition and programming decisions
- Evaluate potential content for quality, audience appeal, and cost-effectiveness
- Prepare for and help guide negotiations with studios, production companies, and distributors to secure content deals for film and TV content as needed.
- Manage content budget allocation and ensure adherence to financial targets.
- Develop content strategy guides for content acquisition team, working cross functionally across the Marketing, PR, Product, Core Analytics, Business Strategy and Audience Insights teams
- Develop content category and windowing strategies that maximize portfolio efficiency and margin while continuing to drive viewer engagement and increase viewer habit
- Support Consumer Insights and Core Analytics to help identify deep, actionable data-driven insights into the content preferences, behavior and needs of viewers
- Evaluate business metrics and KPIs across Finance, Core Analytics, Content Acquisitions, Merchandising and Marketing
- Manage team across deliverables for many time-sensitive and sometimes ambiguous topics
- Regularly present analyses and reports on relevant operating and financial metrics in an easy-to-understand format to senior business leaders both internally and externally
- Perform other tasks, projects, and responsibilities as assigned by leadership
We’re excited if you have
- Experience in high-demand environments with complex modeling and analysis, especially in streaming media
- Deep understanding of industry trends and ability to anticipate and respond to industry shifts with strategic agility and creative solutions
- Committed to staying ahead of market trends and continuously evolving the content offering to meet changing viewer preferences
- Proven track record in data-based content strategies, enhancing viewer engagement and satisfaction
- Exceptional financial modeling skills; proficient in MS Excel & PowerPoint, and familiar with Looker, Tableau, and Airtable.
- Bachelor's degree in a relevant field; MBA preferred but not required
- Strong leadership, communication, and interpersonal skills, with experience in mentoring and fostering collaboration
#LI-CU1
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
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