What You'll Do:
- Develop clear, concise and compelling product positioning and messaging
- Empower the sales teams with effective enablement programs, training, and tools that improve product understanding and accelerate procurement and supply chain deal velocity
- Create and manage a compelling set of sales materials and collateral
- Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
- Partner with product management to launch new products and provide market insights that shape roadmap priorities, pricing, and strategy
- Leverage data and business insights to shape, refine, and optimize product marketing strategies that drive measurable impact
- Analyze competitive offerings to identify product differentiators as well as potential gaps
- Identify ideal customers to help develop references, case studies, and champions
- Evangelize the Coupa story by delivering compelling presentations at live and virtual events
What You Will Bring to Coupa:
- 4+ years of experience in supply chain or direct procurement related product marketing or other closely related application areas including proven success in developing clear, compelling, concise messaging
- Must be able to switch regularly and rapidly between strategy and execution
- Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
- Ability to gather intelligence from data, present findings and decisions, influence stakeholders, and execute independently on initiatives
- Ability to work across organizational lines, command respect, and influence without authority
- Exceptional oral and written communication skills
- Bachelor’s degree or equivalent experience required
What the Team is Saying
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What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
