Verisign helps enable the security, stability, and resiliency of the internet. We are a trusted provider of internet infrastructure services for the networked world and deliver unmatched performance in domain name system (DNS) services.
We are a mission focused, values driven company where each individual can contribute to building a stronger, more secure internet. We offer a dynamic and flexible work environment with competitive benefits and the ability to grow your career.
The Sr Product Marketing Manager will help drive market preference and demand for Verisign’s top-level domains (TLDs) and related products and services globally. A successful candidate will have the ability to think creatively and analytically to identify and analyze problems and data to find creative solutions grounded in logic. They will be an expert at understanding our customers and turning technical concepts in persuasive and compelling stories that motivate action.
This position will help manage Verisign's product portfolio through activities including, but not limited to, messaging, proof point, and brand benefits/value proposition development in support of new product launches; channel programs; and general marketing initiatives.
The Sr Product Marketing Manager will serve as the subject matter expert on buyer personas, market trends, and the competitive landscape in addition to producing customer-facing and sales collateral, including whitepapers, webinars, case studies, website copy, etc. This role will also work closely with the Product team to validate product strategy, specifications, and messaging; and manage and align on roadmaps for product launches and enhancements. Lastly, the Sr Product Marketing Manager will need to work cross-functionality to shepherd key projects through the company prioritization and approval process, and support other business operation needs as required.
Key responsibilities:
- Generate awareness and drive demand for Verisign’s TLDs and related services by developing unique and compelling messaging and supporting content and assets that clearly articulate the value propositions to target audiences and customers.
- Develop and execute comprehensive launch plans for new products and feature enhancements.
- Conduct competitive intelligence and primary and secondary research, and track industry news to stay abreast of the competitive landscape and identify opportunities.
- Work collaboratively across multiple departments to gain understanding, buy-in, and approval of strategies and content to support go-to-market activities.
Qualifications:
- 4-year Bachelors degree in related field, or equivalent work experience
- 10+ years of brand management and/or product marketing management experience
- Self-motivated and proactive
- Ability to operate at an operational and strategic level
- Strong business acumen, good judgment, attention to detail, objectivity, and accountability
- Ability to think both analytically and creatively, making data-informed decisions
- Ability to collaborate and communicate effectively in a matrixed environment
- Ability to manage a large number of internal stakeholders
- Strong interpersonal and influencing skills
- Strong presentation development abilities
This position is based in our Reston, VA office and offers a hybrid work schedule.
The pay range is $135,800 - $183,800.
The anticipated annual base salary range for this position is noted above, however, base pay offered may vary depending on job-related knowledge, skills, experience. Verisign offers a discretionary bonus which is based on individual and company performance, and certain roles may be eligible for discretionary stock awards.
Verisign is an equal opportunity employer. That means we recruit, hire, compensate, train, promote, transfer, and administer all terms and conditions of employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disability, or other protected categories under applicable law.
Additional Information:
Our Careers Page
Our Benefits Summary
Verisign in the Community
Our EEO Statement
Our Privacy Notice for Job Applicants/Candidates
Reasonable Accommodations
Staffing agency policy: No fees will be paid for unsolicited resumes submitted to Verisign or our employees by third parties.
Skills Required
- Bachelor's degree (4-year) in a related field, or equivalent work experience
- 10+ years of brand management and/or product marketing management experience
- Experience developing messaging, value propositions, and go-to-market launch plans
- Ability to translate technical concepts into persuasive customer-facing content (whitepapers, webinars, case studies, website copy)
- Strong business acumen, analytical and creative thinking, and data-informed decision making
- Ability to operate at both strategic and operational levels
- Ability to collaborate and communicate effectively in a matrixed environment and manage many stakeholders
- Strong interpersonal, influencing, and presentation development skills
- Self-motivated and proactive
VERISIGN Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VERISIGN and has not been reviewed or approved by VERISIGN.
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, prescriptions, telemedicine, behavioral-health resources, and specialized programs for family building and midlife support. Onsite wellness amenities such as the Reston fitness center further support day-to-day wellbeing.
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Retirement Support — Retirement programs include Traditional and Roth 401(k) with company match, an Employee Stock Purchase Plan, and access to licensed financial coaching. These offerings provide structured support for long-term savings as part of total compensation.
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Fair & Transparent Compensation — Employer-posted salary ranges and structured pay bands reduce uncertainty and clarify how roles are compensated. Public ranges for technical roles indicate competitive positioning relative to the market.
VERISIGN Insights
What We Do
Verisign, a global provider of domain name registry services and internet infrastructure, enables internet navigation for many of the world’s most recognized domain names. Verisign helps enable the security, stability, and resiliency of the Domain Name System (DNS) and the internet by providing root zone maintainer services, operating two of the 13 global internet root servers, and providing registration services and authoritative resolution for the .com and .net top-level domains, which support the majority of global e-commerce.
