The Role
Lead go-to-market strategy for Magnet Forensics' security, incident response, and AI product portfolio. Influence executives and cross-functional teams, develop buyer personas, translate technical capabilities into messaging, create sales enablement and demand-generation content, support sales training and events, mentor product marketing teammates, and drive competitive positioning and customer advocacy.
Summary Generated by Built In
Who We Are; What We Do; Where We’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Serving thousands of customers globally, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.
With employees based around the world, Magnet Forensics has been expanding our global presence. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.
If you think you would be the right person to join our team working towards this goal, we would love to hear from you!
Role Summary
Magnet Forensics is seeking a Sr. Product Marketing Manager to own and drive go-to-market strategy for our digital forensics, incident response, and AI-powered investigative technology portfolio. Reporting to the VP of Product & Technical Marketing, this role goes beyond executing GTM plans — you will shape them, setting the strategic direction that Sales and Product align behind.
This is a senior, high-visibility role for an experienced product marketer who has operated in cyber security or incident response markets and understands how AI and machine learning are reshaping the way security, digital forensics, and incident response teams work. You’ll be a strategic partner to Product Management, Sales, and Executive leadership — influencing roadmap priorities, market positioning, and company narrative based on deep buyer and market insight, while translating that strategy into messaging that resonates with SOC analysts, incident responders, forensic examiners, and the executives who buy on their behalf.
You bring a data-driven, analytical approach to strategy and enablement, and you’re equally comfortable setting direction at the executive level and rolling up your sleeves to execute it.
What You'll Do
- Own and drive go-to-market strategy for the security, incident response, and AI product portfolio — setting direction, not just executing against it
- Influence Executive leadership, Product, and Sales on market positioning, roadmap priorities, and expansion opportunities using market and competitive intelligence
- Set the strategic narrative for how Magnet Forensics competes and wins in the cyber security, DFIR, and AI landscape, and drive alignment across the organization behind it
- Develop deep customer and buyer personas for security operations, incident response, and forensic investigation teams, grounded in direct conversations with practitioners
- Translate highly technical capabilities — forensic analysis, AI/ML-driven detection and triage, workflow automation — into messaging and strategy that resonates across technical, non-technical, and executive audiences
- Partner with Sales and Partner Enablement to define the strategic approach for pitches, conferences, panels, and prospecting throughout the buying cycle
- Lead development of sales videos, decks, one-pagers, and battlecards that sharpen the sales team’s ability to tell the product story and differentiate against competitors
- Serve as a product expert and evangelist for sales training, demand creation, and trade shows
- Partner with Demand Generation and Communications to build integrated plans that drive awareness and engagement through high-impact content within the industry
- Partner with the Competitive Intelligence team on the cyber security, DFIR, and AI landscape, turning insight into strategic positioning and actionable guidance for account owners
- Work with our customer advocacy team to develop case studies and testimonials from security and incident response customers
- Mentor and provide strategic guidance to other members of the product marketing team
What We're Looking For
- 7+ years of B2B software product marketing experience, with a track record of owning strategy and increasing scope and seniority
- Demonstrated ability to influence Executive stakeholders and drive cross-functional alignment on go-to-market strategy
- Background in cyber security or incident response — prior experience marketing to, working alongside, or within SOC, IR, MDR/XDR, or digital forensics teams strongly preferred
- Direct experience positioning and messaging AI- or ML-powered product capabilities, along with strong fluency in how AI is reshaping the security and DFIR market and buyer expectations
- Strong technical acumen with the ability to quickly synthesize complex technical concepts into clear positioning and strategy for technical, non-technical, and executive audiences
- Proven track record of writing effective, high-impact B2B content
- Experience building sales enablement materials and content; background in video production a plus
- Excellent communication and presentation skills; highly skilled in impactful PowerPoint/deck creation and executive-level presentations
- Experience with tools such as SharePoint, Teams, Miro, Asana, and Adobe Suite preferred
- Demonstrated ability to lead in a fast-paced environment and operate independently while collaborating across teams
Compensation & Benefits
The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (i.e. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).
$100,000 to $140,000 (CAD) a year
Salary range (min - max)
Current Vacancy
Magnet is proud to offer benefits such as:
- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
- Healthcare and retirement benefits
Indicators of Success
We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have “been there, done that”. We want to be part of your development journey, and we’ll learn as much from you as you learn from us.
How We Work
At Magnet Forensics, we take a hybrid-flexible approach to support your productivity and work-life balance. If you’re within a comfortable travel distance to one of our offices, you’ll occasionally join us in person. How often you’ll come in depends on your department and team needs, typically ranging from weekly to monthly. These in-person moments help us build stronger connections, spark new ideas, and celebrate our successes together. Most days, you can choose what works best for you, while staying in tune with your team’s goals.
We’re excited to welcome you to our team and look forward to achieving great things together - both in the office and wherever you work best!
The Most Important Thing
We’re looking for candidates that can provide examples of how they have demonstrated Magnet CODE in their previous experiences:
CARE – We care about each other and our mission to make a difference in the world.
OWN – We are accountable for our results – while never forgetting to act with integrity, empathy, and respect.
DEDICATE – We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
EVOLVE – We are constantly innovating and exploring new ways to work together to make an impact with our work.
Here at Magnet Forensics, we are committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.
Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law. We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. Please contact [email protected] should you require any accommodations.
All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.
US Applicants: Magnet Forensics participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Magnet Forensics handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
Skills Required
- 7+ years of B2B software product marketing experience
- Ability to influence executive stakeholders and drive cross-functional alignment on go-to-market strategy
- Background in cyber security or incident response; experience with SOC, IR, MDR/XDR, or digital forensics teams
- Direct experience positioning and messaging AI- or ML-powered product capabilities
- Strong technical acumen; ability to synthesize complex technical concepts into clear positioning
- Proven track record of writing effective, high-impact B2B content
- Experience building sales enablement materials and content
- Background in video production
- Excellent communication and presentation skills; skilled in PowerPoint/deck creation and executive presentations
- Experience with SharePoint, Teams, Miro, Asana, and Adobe Suite
- Demonstrated ability to lead in a fast-paced environment and operate independently while collaborating across teams
- Mentoring and providing strategic guidance to other product marketing team members
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The Company
What We Do
Magnet Forensics is a global leader in the development of digital investigation software that acquires, analyzes and shares evidence from computers, smartphones, tablets and IoT related devices. Magnet Forensics has been helping law enforcement fight crime, protect assets and guard national security since 2009. Magnet Forensics has become a trusted partner for thousands of the world’s top law enforcement, government, military and corporate organizations in over 92 countries. Court-admissible evidence recovered by Magnet Forensics tools has been used to support a wide-variety of investigations including cybercrimes, child exploitation, terrorism, human resource disputes, fraud, and intellectual property theft. For more information, please visit https://www.magnetforensics.com
