Senior Manager, Individual Insurance Product Marketing & insights

Posted One Month Ago
Be an Early Applicant
9 Locations
Remote or Hybrid
114K-164K Annually
Senior level
Fintech • Software • Financial Services
The Role
Leads a team monitoring individual insurance products and competitive positioning. Develops sales concepts, product presentations, point-of-sale materials, and recommendations for pricing and product changes. Partners with Marketing, Actuarial, Pricing, and distribution teams to support sales, brand recognition, regulatory alignment, and product roadmaps. Serves as a subject matter expert on financial planning and tax strategies while fostering team development, innovation, and strong client experiences.
Summary Generated by Built In

Company: CLIC
Department: Pricing & Product Support
Employment Type: Regular Full-Time
Work Model: Hybrid (2 days in office)
Language: English is required, French is an asset


The Opportunity:

We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy.  That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose.  The best part is that you will work with people that care passionately about you, our clients and our communities.

The Sr Manager, Individual Insurance Product Marketing & Insights will lead a small team responsible for proactively monitoring the individual insurance product lines to ensure they remain competitive in the marketplace. They will provide updates, education and product support to distribution partners with the goal of improving sales and brand recognition. This role will work closely with the Marketing team to develop point of sale materials and sales concepts to effectively position our products and further support our distribution partners.


How you will create impact: 

  • Work with distribution to partners to understand marketing needs and other competitor materials and collaborate with Marketing to develop new materials and update existing pieces when necessary
  • Develop specialized sales concepts working with the Actuarial team on mathematical components when necessary
  • Conduct competitive analysis of Individual Insurance product features, business rules and compensation
  • Understand and monitor regulatory changes to identify potential product changes necessary
  • Support the Permanent and Term Pricing teams with analysis of competitive positioning and provide recommendations of changes based on market research and in-depth conversations with distribution
  • Develop and manage a roadmap for product changes considering the needs of clients and requests from distribution
  • Support distribution partners with the development and delivery of product presentations and sales tools for key target audiences
  • Subject Matter Expert for Financial Planning Tax strategies

To join our team:  

  • You have 6-9 years of experience in individual Insurance
  • You have a strong aptitude for analysis, research, strategy and creative marketing knowledge
  • you have in depth understanding of individual insurance and how to position products to reach target markets and needs
  • You have a strong ability to conduct research and analyze the data to make recommendations.
  • A designation in Chartered Life Underwriter(CLU), Certified Financial Planner (CFP)/Qualified Associate Financial Planner (QAFP)/Personal Financial Planner (PFP) would be considered an asset.
  • You have a good understanding of the regulatory framework and taxation of life insurance product
  • You have a strong sales mindset/experience
  • A good knowledge of tax planning background in life insurance would be considered an asset.
  • Bilingual in English and French would be an asset.
  • You have a deep knowledge of individual insurance products, industry knowledge, distribution models and sales strategies.

How you will succeed:

  • You build trusting relationships and provide feedback to enable the successful development of your team and colleagues.
  • You foster innovation and continuous improvement with a focus on client experience.
  • You facilitate the adoption of change and create a high-performance culture through alignment of your team’s work with organizational goals.
  • You successfully convey messages and demonstrate openness to exploring alternative points of view.
  • You use critical thinking to guide decision making.

What you need to know:

  • You will be subject to a Background check as a condition of employment, in the event you are the successful candidate.

What’s in it for you?

  • Training and development opportunities to grow your career.
  • Flexible work options and paid time off to support your personal and family needs.
  • A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
  • Paid volunteer days to give back to your community.
  • In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.

 

​

Expected salary range $114,021 - $164,021+​

The salary amount for the successful candidate is determined by Co-operators in its discretion and will vary depending on several criteria including but not limited to: local market conditions, geography and relevant job-related factors such as knowledge, skills, qualification, experience and education.​​

Employees may also have the opportunity to participate in incentive programs and earn additional compensation tied to individual and/or business performance, or other business metrics.

​

#LI-JL2

Skills Required

  • 6-9 years of experience in individual insurance
  • Strong aptitude for analysis, research, strategy, and creative marketing
  • In-depth understanding of individual insurance and product positioning
  • Strong ability to conduct research and analyze data to make recommendations
  • Understanding of the regulatory framework and taxation of life insurance products
  • Strong sales mindset or experience
  • Deep knowledge of individual insurance products, industry knowledge, distribution models, and sales strategies
  • Chartered Life Underwriter, Certified Financial Planner, Qualified Associate Financial Planner, or Personal Financial Planner designation
  • Tax planning background in life insurance
  • Bilingual English and French
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The Company
HQ: Guelph, Ontario
7,516 Employees
Year Founded: 1945

What We Do

As a leading Canadian financial services co-operative, Co-operators offers multi-line insurance and wealth products, services, and advice to build financial strength and security. With over $56 billion in assets under management, we provide financial solutions and security through property and casualty (P&C) insurance, life insurance, wealth management, institutional asset management and brokerage operations. We are governed by member organizations, including co-operative organizations, credit union centrals and representative farm organizations. We are rooted in the idea that together, we are stronger, safer, and more resilient. Our vision to be a catalyst for a sustainable society is reflected in everything we do, including our community investment programs, strategic partnerships, and active volunteerism. We champion and fund the development of community-oriented co-operatives and social enterprises, invest for positive impact, and work hard to contribute to communities across Canada by supporting financial literacy, mental health, flood safety, and sustainability initiatives and programming. With over 600 locations across the country, over 6,000 employees and a dedicated financial advisor network of over 2,500 licensed insurance representatives, we remain true to our roots: putting the needs of our clients and our communities first. Our response to COVID-19 As an essential service, we took immediate steps to ensure the health and safety of our people, clients, and communities. We’re following the direction of Health Canada as we roll out a phased return to corporate and local offices across the country. If you have applied for a posted role, a recruiter will be in touch with an update. Currently, all interviews are being conducted remotely.

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