Sr Product Marketing Manager SP

Posted 14 Days Ago
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Seoul, KOR
In-Office
Senior level
Healthtech • Robotics
The future of Intuitive is bright—and it will take curious, driven, and diverse team members to get us there.
The Role
Lead commercialization and go-to-market strategy for the da Vinci SP platform in Korea: conduct market research and competitive/financial analyses, generate customer and KOL insights, coordinate cross-functional launch and commercialization activities, support field teams and customers, and share Koreas best practices with regional and global stakeholders to drive adoption, utilization, and market growth.
Summary Generated by Built In
Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position:
You will lead the marketing strategy and commercialization of the da Vinci® SP platform
in Korea. Core responsibilities include leading go-to-market strategy, market research,
insights generation, and marketing execution in close collaboration with cross-functional
teams to drive SP platform readiness, adoption, utilization, and customer satisfaction.
As a key leader for the SP platform, this individual will develop a deep understanding of
customer needs, clinical trends, and market dynamics, and translate these insights into
growth strategies and execution plans tailored to the market.
Korea is recognized as one of the leading markets for the SP platform, and this role will
play an important leadership role in shaping and communicating Korea’s SP success
stories, clinical insights, and best practices to regional and global teams. This position
will collaborate closely with cross-functional and global stakeholders to ensure strong
commercial performance and contribute to accelerating SP adoption across markets.

Roles and Responsibilities
• Use qualitative and quantitative market research methods, including direct customer
interviews and field observations, to generate insights that inform SP strategy, market
development, and product roadmap discussions.
• Develop in-depth market analyses, including competitive assessments, procedure
opportunity analysis, and market expansion strategies to support data-driven decision
making.
• Create and manage product profiles, including financial modeling, forecasting, and
market impact analysis to support strategic planning and growth initiatives for the SP
platform.
• Lead commercialization initiatives for the SP platform through close collaboration with
regional marketing, field sales, clinical teams, and cross-functional partners.
• Maintain a strong presence with customers and support field teams by addressing
customer feedback, troubleshooting critical issues, and identifying emerging trends in
clinical adoption.
• Collaborate with Clinical, Sales, Service, and Product Portfolio teams to ensure integrated strategy and consistent messaging for SP across the market.
• Partner with Corporate, Regional, and Global teams to localize launch strategies,
commercialization programs, and growth initiatives for the SP platform.
• Ensure consistent planning processes with clear product positioning, value messaging,
and strong commercial execution. Conduct post-launch reviews and work with market
teams to evaluate execution effectiveness and refine strategies.
• Identify and promote best practices to strengthen commercial capabilities and
accelerate SP adoption.
• Collect and synthesize insights from tradeshows, market research, customer
interviews, KOL interactions, and clinical case observations to generate meaningful
market insights for both existing and future SP innovations.
• Develop strong relationships with KOLs and key clinical leaders to support clinical
engagement, market development, and global knowledge sharing.
• Act as a global reference market leader by sharing Korea’s SP experience, clinical
insights, and best practices with regional and global stakeholders to support broader
market development.

Qualifications

Qualifications
• Bachelor’s degree required.
• Minimum 8+ years of experience in medical device product marketing, commercial
strategy, or a related commercial leadership role.
• Demonstrated success in driving product commercialization, market development, and
cross-functional initiatives within complex healthcare environments.
• Strong cross-functional leadership skills with the ability to influence stakeholders
across sales, clinical, service, marketing, and global teams without formal authority.
• Proven ability to translate customer insights into actionable strategies and drive
execution through collaborative leadership.
• Excellent communication and presentation skills with the ability to engage internal and
external stakeholders, including senior leadership and KOLs.
• Strong analytical mindset with the ability to evaluate market opportunities, interpret
complex data, and develop strategic recommendations.
• Self-directed, proactive professional who continuously develops expertise and seeks
opportunities to drive impact.
• Ability to thrive in a dynamic environment, manage multiple priorities, and work
effectively under pressure.

Additional Information

Intuitive는 고용 기회 균등 고용주입니다. 당사는 인종, 성별, 임신 여부, 성적 지향, 성 정체성, 출신 국가, 피부색, 연령, 종교, 국가 보훈 대상자, 장애 여부, 유전 정보 또는 연방, 주 또는 현지 관련 법률에 따라 보호받는 기타 모든 지위에 관계없이 자격을 갖춘 모든 지원자 및 직원에게 동등한 고용 기회를 제공하며 모든 유형의 차별과 괴롭힘을 금지합니다.

당사는 기회 균등법에 따라 범죄 및 유죄 판결 기록이 있는 고용 자격을 갖춘 지원자를 고려할 것입니다.

본 직책은 사업상 필요 및/또는 선정된 후보자의 경험, 지식 및 기술에 따라 여기 명시된 직급과 다른 직급으로 채용될 수 있습니다.

급여 및 보수는 관련 법률에 따라, 주로 채용이 이루어진 직급 및 후보자의 자격 요건을 기준으로 결정됩니다.

Skills Required

  • Bachelor's degree
  • Minimum 8+ years in medical device product marketing, commercial strategy, or related commercial leadership
  • Proven success driving product commercialization and market development in complex healthcare environments
  • Experience conducting qualitative and quantitative market research, customer interviews, and field observations
  • Experience with financial modeling, forecasting, and market impact analysis
  • Strong cross-functional leadership and stakeholder influence (sales, clinical, service, product, global teams)
  • Established ability to develop KOL relationships and support clinical engagement
  • Excellent communication and presentation skills for internal and external stakeholders
  • Strong analytical mindset with ability to interpret complex data and form strategic recommendations
  • Self-directed, proactive, able to manage multiple priorities and perform under pressure

Intuitive Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Intuitive and has not been reviewed or approved by Intuitive.

  • Healthcare Strength Healthcare coverage appears broad and modern, including medical/dental/vision, telehealth, second-opinion services, fertility support, and condition-specific programs. Mental health support is positioned as strong, including access to free counseling sessions and a dedicated counseling service.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle offerings extend beyond core insurance, with initiatives such as vaccination clinics, fitness memberships, stress-reduction programs, and employee assistance programs. Additional lifestyle perks include curated discounts, pet insurance, identity theft prevention, and paid volunteer time.
  • Flexible Benefits Flexibility is supported through flexible work schedules and telecommuting options that can help with work-life integration. Benefit availability is described as variable by country, campus, and role, implying a menu that changes by eligibility and location.

Intuitive Insights

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The Company
HQ: Sunnyvale, CA
12,000 Employees
Year Founded: 1995

What We Do

Intuitive (Nasdaq: ISRG), headquartered in Sunnyvale, Calif., is a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery. At Intuitive, we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints. Intuitive brings more than two decades of leadership in robotic-assisted surgical technology and solutions to its offerings, and develops, manufactures, and markets the da Vinci surgical system and the Ion endoluminal system.

Why Work With Us

We bring together the thinkers and doers; those who pursue excellence and are energized by discovering ways to do what can’t yet be done. We question, we test, we challenge each other and the status quo until we see the impact we’ve made, until we’ve set a new standard for minimally invasive care. We revel momentarily in our achievements before sta

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