Sinch is a Customer Communication Cloud company, directly powering meaningful conversations at scale across messaging, voice and email to help businesses deliver unified, personalized experiences that truly revolve around their customers – no matter the channels they use. More than 150,000 businesses – including many of the world’s largest tech companies, rely on us for their customer communication needs.
We dream big – for our company, our customers and our employees – and we hire the best talent worldwide to help us bring our vision to life. We have near 4,500 Sinchers in more than 60 countries – probably somewhere near you!
About the role
If you're looking for a job that combines innovation, collaboration, and a friendly atmosphere, you've come to the right place! We are seeking a passionate and proven Sr. Product Marketing Manager to join our global product marketing team. Reporting to our Product Marketing Director of Messaging, you will own the product marketing strategy and positioning, and help the organization drive the GTM strategy for key audiences.
Join us and be a part of a team that values diversity, fosters creativity, and believes that great things happen when you work with talented and friendly colleagues.
Key responsibilities:
- Define and implement a cohesive product marketing strategy that positions Sinch's Messaging products as a leader in the space globally
- Partner with regional sales and marketing leadership and other cross-functional teams to drive product adoption and revenue growth (go-to-market planning, product strategy, marketing campaigns, sales enablement and more)
- Partner with product managers to influence the product roadmap, product competitiveness, and drive product adoption by sharing key market & customer insights
- Advocate for our customers and become an authority on our competition to ensure our products are accurately positioned in the market
- Measure, analyze and optimize product marketing programs to deliver better business outcomes
- Act as thought leader on customer experience and messaging
- Own the product marketing toolkit for your product including messaging, positioning, competitive intelligence, and personas
- Develop product content for external and internal audiences, such as web pages, blog posts, one-pagers, sales decks, demos, and feature functionality assets
- Launch new product features and identify ways to drive engagement for existing features
- Train and empower cross-functional teams to be product champions
About you:
To be successful in the role you have solid experience of product marketing, having gained that experience in large international and complex organizations. You are a great collaborator and communicator who can bridge the gap between product, marketing and sales teams. You have strong analytical skills and ability to develop recommendations based on product, customer, and market data. Last but not least you are a critical thinker with excellent writing and presentation skills.
- Extensive experience in product marketing at technology companies, ideally from large, international and complex organizations
- Proven experience as a senior product marketing manager, launching a new product or working on complex product launches
- Experience communicating effectively and presenting to a diverse and senior range of stakeholders across different time zones
- Experience in customer communication tools or CPaaS is a plus
- Ability to travel if needed
Our Values
At Sinch we “Dream Big”, “Win Together”, “Keep it simple” and “Make it Happen”. These values are our foundation for fostering an environment where diversity of thinking, skills and experiences are embraced, delivering innovation and better business results.
Bring your authentic self to Sinch
Here at Sinch we embrace diversity and work to create an inclusive workplace where everyone can thrive. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us.
We’re proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
Our Hiring Process
At Sinch, we are committed to following a recruitment process that is fair, objective, consistent, and non-discriminatory. We use pre-employment assessment to create an inclusive application experience to help foster diverse and high performing teams.
Even if you do not meet all job requirements, don't let that stop you from considering Sinch for the next step in your career. We are always looking for people that could help us pioneer the way the world communicates.
If this role isn't what you're looking for, please consider other open roles on our career page:
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What We Do
Sinch brings businesses and people closer with tools enabling personal engagement. Our leading cloud communications platform lets businesses reach every mobile phone on the planet, in seconds or less, through mobile messaging, voice, and video. Our global headquarters are in Stockholm, Sweden, and we have a local presence in more than 30 countries - probably somewhere near you!
