Overview
In this position, you will drive awareness, demand, and adoption of products that are solving the world’s most complex challenges. Additionally, you will collaborate with other teams to create product positioning, messaging, and value propositions, execute campaigns such as go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change.
This team supports a suite of products that address needs across a number of different markets. As a Product Marketing Manager, you will be part of a talented cross-functional team of dynamic and passionate Product Marketing Managers and Product Managers who help drive and inform customers of the latest and greatest geospatial technology, developed by Esri
The Professional Services division is the consulting and implementation arm of Esri. We break ground in new markets, push the technology envelope and ultimately deliver transformational solutions to high profile clients worldwide. The Professional Services organization is comprised of nearly 1,000 talented business and technical professionals who strive every day to help our users be successful.
Responsibilities
- Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
- Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
- Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement
- Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption
- Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
- Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
- Provide insight into competitive capabilities
- Develop and monitor Key Performance Indicators to measure product performance and usage
Requirements
- 5+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills; thrives in a cross-functional team environment
- Understanding of marketing technology and common marketing concepts
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10% for strategic meetings, events and/or tradeshows
- Bachelor’s in business, marketing, GIS or related field
Recommended Qualifications
- Demonstrated ability in releasing, promoting, and growing innovative technology products
- Experience communicating and presenting strategic plans to leadership
- Experience driving or influencing process improvements
- Experience in Geographic Information Systems (GIS) or geospatial technology
- Experience in fields like Maritime, Bathymetry, Transportation, Utilities, or Cartography
- Master's in business, marketing, GIS or related field
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Total Rewards
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
The Company
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.
If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [email protected] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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Top Skills
What We Do
As a leading location intelligence platform provider (Forrester Wave 2020), Esri empowers leaders with innovative tools to help create sustainable prosperity. Esri's customers drive digital transformation by embracing the power of location.
We pioneer problem solving with GIS to help you see what others can’t.
We build ArcGIS, the world’s most powerful mapping & spatial analytics software. ArcGIS software and apps combine mapping and data analytics to deliver location intelligence and meet digital transformation needs for organizations of all sizes.
