The Role
The Senior Product Marketing Manager will lead go-to-market efforts, collaborate across teams, create content, and analyze market trends to drive sales.
Summary Generated by Built In
Company Description
Swiftly is on a mission to help cities move more efficiently. We are the leading transit data platform for agencies to share real-time passenger information, manage day-to-day operations, and improve service performance. Today, over 180 transit agencies in 11 countries – including LA Metro, MARTA, SEPTA, and MBTA – rely on Swiftly to improve on-time performance by up to 40% and increase passenger information accuracy by up to 50%. The result is better service reliability, increased ridership, and more efficient transit operations.
Even though Swiftly's HQ office is located in San Francisco, CA, we are open to candidates in most locations across the U.S. as well as Ontario and British Columbia, Canada. At this time we are unable to provide Visa sponsorship.
The Role
Swiftly is looking for a Senior Product Marketing Manager to lead go-to-market efforts for key product lines. You’ll be responsible for launching new products, empowering our sales teams with compelling stories and tools, and keeping a sharp pulse on our competitive landscape. This role will bridge the gap between Product, Sales, and Marketing — translating product capabilities into value that resonates with the customers we serve. You’ll play a hands-on role in developing go-to-market programs, enabling sales to win more effectively, and uncovering insights that shape how we position Swiftly in the market. The ideal candidate combines strong storytelling and analytical skills with the ability to execute quickly and collaboratively. They are market-intelligent and highly cross-functional.
What you'll do
- Lead go-to-market planning and execution for new product and partner launches — collaborating with Product, Sales, and Marketing to bring innovations to market and drive outcomes such as sales pipeline growth, increased win rates, and higher product adoption rates.
- Create scalable, audience-specific enablement content, product collateral, and customer-facing assets that drive product adoption and sales success.
- Craft and manage customer communications (emails, release notes, in-product updates) that showcase new features and boost engagement.
- Develop clear, compelling, and customer-centric messaging that highlights the unique value of our products, ensuring resonance with target audiences and alignment with key business objectives.
- Deeply understand the market and competitive landscape, create battlecards, surface win/loss insights, and report on competitor strengths, weaknesses, and opportunities
What will set you up for success
- 7+ years of experience in product marketing or go-to-market roles in B2B SaaS
- Proven track record of owning and launching products, crafting compelling positioning, and building successful go-to-market strategies.
- Strong storytelling and writing skills, with the ability to translate complex product capabilities into crisp, clear messaging.
- Proven experience as a driver as well as a collaborator/influencer across strategic and tactical initiatives: able to think big but also to drive business outcomes
- Highly cross-functional and collaborative; thrives in an energetic, iterative environment.
- Analytical mindset; you seek out qualitative and quantitative inputs to guide your decisions.
- Problem solver mentality - self-motivated, execution-oriented, resourceful, able to think differently to unlock paths to progress
- Proactively find ways to get things done, even with incomplete information or evolving constraints.
- Passion for public transit and mission-driven work.
Even better if you have
- Experience in marketing to public sector or government customers
- Familiarity with transit, mobility, or transportation-related industries
Pay Range
In accordance with pay transparency laws, please see the approximate salary ranges below. These ranges represents the anticipated low and high end of the salary for this position. Actual salaries will vary and are based on a multitude of non-discriminatory factors including final role leveling decisions, a candidate’s relevant work experiences/skills, and geographic location. Salary is one component of Swiftly’s total compensation package, which also includes stock options, competitive benefits, 401(k)/ RRSP matching, a fantastic team and culture, opportunity to have a huge impact, emphasis on professional growth and holistic wellness, and other perks.
US Salary Range: $125,000 - $185,000
Canadian Salary Range: $110,000 - $170,000
Beyond the Skills:
We are looking for candidates who are passionate about mobility, sustainability, or mission-oriented projects that have a significant real-world impact. Ideal candidates encompass the core values of our company:
• Team. Together, we are more effective and better supported
• Impact. Drive impact for our customers, our company, and all of our teams
• Diversity. See differing perspectives as ways to address our weaknesses and find new strengths
• Communication. Assume others internally and externally have good intentions
• Feedback. We share feedback because we want each other to grow professionally and personally
• Growth. Foster personal, professional, and company growth
Benefits:
• Competitive salary
• Equity compensation for every employee
• Medical, Dental and Vision
• Retirement with Employer Match
• Flexible Spending Account (FSA)
• Home office setup reimbursement
• Monthly cell/internet reimbursement
• Monthly "Be Well" stipend
• Flexible PTO with a recommended minimum
• Flexible work environment
• 16 paid holidays, including holidays in months without US national holidays
• 8 fully paid weeks of leave for child birth/adoption
Travel note: Swiftly employees can generally expect to travel 1–2 times a year for in-person company or team offsites. As a fully distributed company, we consider these offsites important for cultivating strong relationships across our teams! Attending these in-person is expected and encouraged, although we understand everyone has different personal circumstances and we will consider requests for exceptions. Customer-facing team members and other specific roles may be expected to travel more frequently.
We are a truly mission-driven culture that is set to change the world of transit
We are an equal opportunity employer - we are committed to a workplace that is as dynamic, diverse, and passionate as the communities we serve.
Because we work with public agencies, we participate in E-Verify.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Swiftly is the leading transit data platform for agencies to share real-time passenger information, manage day-to-day operations, and improve service performance. Today, over 140 transit agencies in 8 countries – including LA Metro, MARTA, SEPTA, MBTA, and WMATA – rely on Swiftly to improve on-time performance by up to 40%, increase passenger information accuracy by up to 50%, and analyze transit data 90% faster. The result is better service reliability, increased ridership, and more efficient transit operations.
.png)
