Sr. Product Manager

Posted 24 Days Ago
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Newark, NJ, USA
In-Office
126K-137K Annually
Senior level
Healthtech
The Role
Manage advertising products and ad delivery infrastructure across Medscape websites and mobile applications. Responsibilities include portfolio management, product ideation, requirements gathering, wireframing, scrum participation, stakeholder collaboration, documentation, prototyping, and post-launch evaluation. The role requires expertise in ad server technology, programmatic advertising, third-party integrations, web and mobile product practices, analytics, and Agile development methodologies.
Summary Generated by Built In

WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
 WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

 

Responsibilities:

 

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

 

We are seeking a Senior Product Manager to join the team and support the management and development of advertising products for its portfolio of websites as well as management of its advertising delivery infrastructure.  

 

The Senior Product Manager is expected to perform all product management duties including product portfolio management, ideation with stakeholders and teams, users, markets and analytic inputs, requirements gathering, scrum team participation, documentation and prototype preparation and post-launch product evaluation and maintenance. Stakeholders and teams include editorial, audience engagement, publishing, UX/design, product marketing, engineering, QA, business intelligence and marketing.

 

Requirements:

  • Bachelor’s degree in Business, Engineering, Computer Science, or related field 
  • 4+ years of work experience in a Product Management function
  • Experience in gathering and documenting product requirements for development teams including business rationale, user needs and functional specifications
  • Possess excellent organizational skills, and be a very strong and confident communicator, able to translate easily between business, editorial, sales, and engineering teams;
  • Ability to visualize user experience and wireframe user interfaces for review with business owners
  • Ability to ideate quick and efficient solutions to novel, client-driven business objectives
  • Deep knowledge of web and mobile product best practices
  • Demonstrate strong problem solving, analytic, and decision-making skills, and the ability to interpret data and trends, diagnose problems, and formulate effective action plans to resolve issues
  • Prioritize time effectively and manage multiple products simultaneously
  • Understanding of ad server technology and the unique challenges associated with ad delivery (latency, viewability, etc.)
  • Experience managing and integrating 3rd party software in support of ad delivery
  • Ability to aggregate data from multiple sources to draw informed conclusions
  • A solid understanding of the programmatic landscape
  • Technical understanding of ad server targeting and delivery
  • 1 year of experience working with Ad technologies and or supporting pre/post sales ads and/or ad development
  • Experience in modern software development methodologies (eg. Scrum/Agile, Lean, Kanban)

 

Preferred: 
  • Hands on experience working with Google Ad Manager
  • Experience working across a large organization with multiple sites and stakeholders
  • Experience with Google’s Core Web Vitals tools and page experience initiative 
  • Experience with AI Tools for building and prototyping.

Salary range: $125,500.00 - $137,000.00

Bonus Eligible: This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:

Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

  • Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Skills Required

  • Bachelor's degree in Business, Engineering, Computer Science, or a related field
  • 4+ years of work experience in Product Management
  • Experience gathering and documenting product requirements, including business rationale, user needs, and functional specifications
  • Excellent organizational skills and strong communication abilities across business, editorial, sales, and engineering teams
  • Ability to visualize user experience and wireframe user interfaces
  • Ability to develop efficient solutions for novel, client-driven business objectives
  • Deep knowledge of web and mobile product best practices
  • Strong problem-solving, analytical, and decision-making skills
  • Ability to prioritize time and manage multiple products simultaneously
  • Understanding of ad server technology and ad delivery challenges, including latency and viewability
  • Experience managing and integrating third-party software for ad delivery
  • Understanding of the programmatic advertising landscape
  • Technical understanding of ad server targeting and delivery
  • At least 1 year of experience with ad technologies or supporting pre/post-sales advertising or ad development
  • Experience with modern software development methodologies such as Scrum, Agile, Lean, or Kanban
  • Hands-on experience with Google Ad Manager
  • Experience working across a large organization with multiple sites and stakeholders
  • Experience with Google's Core Web Vitals tools and page experience initiative
  • Experience with AI tools for building and prototyping
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The Company
HQ: New York, NY
2,062 Employees
Year Founded: 1995

What We Do

Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans. Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.

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