We are seeking a Senior Product Manager, who is responsible for their product category business, including strategy, P&L, roadmap, and pricing. This person works closely with engineering, operations, strategic sourcing, channel management and marketing to define, develop, implement and maintain the value proposition around the product line, incorporating product lifecycle management and marketing requirements to meet customer expectations. This person will conduct VOC and market research to build a strategic roadmap that will ensure product relevance, innovative advancements and meet revenue goals. They will work with research and development (internal or external teams) to define, build and launch new products.
Preferred Qualifications- Owns and manages product category strategy and P&L to achieve established revenue, margin and profit goals
- Owns product lifecycle strategy for product offering
- Develops and implements new product roadmap based on voice of customer and market research
- Develops and executes pricing strategy for both list and off-book pricing
- Maintains market position of products through competitive review
- Develops a comprehensive knowledge base of major market segments, the competitive environment, and key competitors that drives action for Sales, Marketing, and R&D.
- Works with Engineering, Operations and Strategic Sourcing to identify and execute cost out initiatives to maintain market competitiveness
- Partners with Marketing Communications on marketing materials, press releases and launch plans consistent with established value proposition
- Develops and implements marketing and sales strategies for specific product groups
- Collaborates with channel management to drive product positioning and sales for target markets
- Responsible for training both internal and external partners on product line to drive growth
- Measures success by organic growth, increasing gross margins and operating income, and a strong pipeline of new products
- Partners with R&D to drive development of product and platform extensions.
Skills Required
- Owns and manages product category strategy and P&L
- Develops and implements new product roadmap based on voice of customer and market research
- Develops pricing strategy and maintains competitive market position
- Collaborates with engineering, operations, and marketing communications
- Responsible for training partners on the product line
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
