Sr. Product Manager, Marketing AI Enablement

Marketing today is a product discipline. The teams driving growth are built on data, systems, experimentation, and technical execution. We’re looking for a Product Manager, Marketing AI Enablement to own both the technical foundation and business strategy behind scalable marketing programs, starting with Meta, Paid Social and expanding across our growth engine.

We are looking for a growth-minded Product Manager to sit at the intersection of engineering, data, AI, market strategy. This isn't a marketing support role; you are the architect of a technical growth engine, building the consumer-facing products that drive adoption and scale. You will own the marketing strategy, creative direction, and optimization cycles for the products and systems you build.

Leading a multidisciplinary squad of agency partners, data scientists, and business stakeholders, you will tackle one of our most critical challenges: innovating new, seamless ways to convert potential homebuyers. You’ll have the autonomy to experiment, the data to move fast, and the resources to drive massive, measurable impact on our business trajectory.

What You’ll Do:

• Own the end-to-end development and performance of growth marketing platforms (Meta, TikTok, Reddit, etc.), from strategy and system design through execution, measurement, and optimization for buyer, seller, and rental lines of business.
• Identify, design, and launch new marketing products that leverage automation and AI to expand growth capacity, such as systems that accelerate creative production, campaign creation, and experimentation across channels.
• Build and evolve core platforms for media automation, bidding, budget management, and performance optimization
• Partner with Marketing, Analytics, Data Science, and Engineering to design and deliver high-impact growth capabilities across paid channels (SEM, Paid Social, Video, App)
• Translate business and marketing objectives into measurable product outcomes through experimentation, automation, and improved data quality
• Lead product discovery and agile delivery, shipping incremental value while building durable, extensible marketing infrastructure
• Develop AI-enabled and LLM-first workflows that improve decision-making, efficiency, and learning velocity across media programs
• Communicate priorities, progress, and trade-offs clearly to senior stakeholders and cross-functional partners
• Collaborate with external platform partners (e.g., Google, Meta, Apple) to ensure strong integrations and adoption of best practices
• Ensure operational excellence of growth marketing systems, proactively identifying and resolving issues that impact performance or reliability

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

Who You Are:

• A product-minded growth leader who treats marketing platforms and workflows as scalable software products
• Comfortable operating at the intersection of strategy, data, and technology
• Equally strong in strategic planning and hands-on execution, from defining roadmaps to working through detailed workflows and edge cases
• Highly analytical, with a deep interest in experimentation, attribution, and incremental measurement
• Skilled at translating complex, manual marketing processes into automated, repeatable systems
• A strong collaborator who can influence across teams and align stakeholders around shared growth outcomes
• Naturally curious, outcome-oriented, and comfortable navigating ambiguity in fast-moving environments

What You Bring:

• Bachelor's degree in Engineering, Mathematics, Computer Science, Economics, or a related quantitative field.
• 8+ years of experience in analytics, data enablement, or marketing technology, with a focus on building systems that support marketing teams.
• Demonstrated experience applying AI/LLMs to operational workflows — such as lead processing, data classification, or automated QA.
• Proven experience working in or leading Agile development processes and planning workflows.
• Proficiency with SQL and a strong understanding of data architecture, pipelines, and measurement.

Bonus Points:

• Experience administering Amplitude or similar product analytics platforms.
• Experience building AI-powered automation workflows using tools like n8n, Zapier AI, or similar platforms to streamline marketing operations.
• Experience using AI to scale creative production and campaign automation
• Familiarity with Hightouch, Fivetran, or similar data integration and reverse ETL tools.
• Experience with tagging and tracking implementations — Google Tag Manager, server-side tagging, or similar.
• Exposure to marketing strategies including performance marketing and brand KPIs
• Experience with Meta or other marketing platforms that require feed management or other technical solutions for scaling
• Background in platform governance — defining standards, documentation, and enablement for shared marketing tools.

How We Reward You:

Realtor.com® is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location