Sr. Product Manager, Consumer Platform

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across various fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

If you want to help make an impact on our members' lives – we want to hear from you!

Snapshot of the Role:
We seek a Senior Product Manager to lead various initiatives that drive key business metrics through data-driven experimentation and strategic decision-making. In this role, you'll own the product roadmap, collaborating cross-functionally with engineering, design, marketing, and analytics to execute impactful projects across acquisition, activation, retention, and referrals. Ideal candidates have 6+ years of product management experience, a strong technical background, and a passion for building exceptional consumer-facing products.

This is a remote role.

What we are looking for:

• Proven track record of driving significant impact on critical metrics at scale.
• Extensive experience leading the development, execution, and testing of complex experiments with measurable impact on acquisition, activation, retention, and referrals.
• Obsessed with moving critical business metrics through data-driven strategies.
• Demonstrated ability to make high-stakes decisions after weighing all relevant factors, including experience, brand, business impact, technical complexity, and cross-functional considerations.
• Ability to analyze user data, gather business requirements from multiple stakeholders, and transform them into actionable product specifications.
• Deep empathetic understanding of user experience and user research.
• Strong technical background in product and software development, with experience mentoring junior PMs or cross-functional partners.

Responsibilities of the role:

• Own and drive initiatives that meaningfully impact metrics across traffic, conversion, activation, renewal, and referrals.
• Develop and maintain a product roadmap and strategy in collaboration with engineering, design, marketing, operations, and analytics.
• Collaborate across engineering, data, design, and the AI teams to build new learning experiences.
• Lead cross-functional alignment on initiatives, ensuring stakeholder buy-in and smooth execution.
• Write detailed user stories, identify edge cases, and work with the engineering team to roll out features in an agile, continuous deployment environment.
• Own Quality and Craft, ensuring a consistently high standard for design, user experience, and execution across all initiatives
• Focus on elevating the brand experience, improving the polish and cohesion of key product areas
• Ensure that product decisions balance both business impact and brand integrity, maintaining an exceptional user experience

Requirements:

• Love creating amazing consumer products.
• 6+ years of experience in product management with a proven record of driving high-impact initiatives.
• Experience working on consumer-facing products, ideally having led a 0-1 product or feature.
• Metrics-driven mindset, with a strong track record of using data to guide decisions, prioritize work, and measure impact.
• Proven ability to lead projects focused on raising the bar for Craft and Quality, improving UX in core experiences like casting and playback.
• Experience with Personalization strategies that make digital experiences feel smarter and more relevant to individual users.
• Experience designing and running A/B tests and experiments to optimize user flows, drive growth, and validate hypotheses at scale.
• Familiarity with monetization or upgrade flows, including surfacing value at key moments to improve conversion to higher-tier plans.
• Bachelor’s degree (degrees in engineering / CS is a major plus.)
• Knowledge and passion for education, online experiences, and brand.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.