Sr. Partner Marketing Manager - Local Marketing

If you are a current Chamberlain Group employee, please click here to apply through your Workday account.

• Design and execute a channel marketing strategy for assigned business unit (commercia) that achieves business objectives and considers approaches for marketing to, through and with our partners; Establish vision and strategy for dealer coop advertising program to support business goals
• Create and lead deployment of channel marketing campaigns, develop briefs and lead execution across the marketing team
• Determine optimal audience segmentation that aligns with business priorities and serves as the foundation for campaign execution; Build behavior-based Partner segmentation schema and contact strategy to increase engagement and generate incremental Sales on high-value products and top business priorities
• Analyze competitor behavior to continually optimize marketing strategies
• Build strong relationships with channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives
• Measure and communicate effectiveness of programs and campaigns against business goals and drive improvements based on insights
• Oversee web store administration and utilization to ensure optimal ROI, including inventory management, SKU rationalization and fulfillment and provide vendor oversight
• Manage all aspects of the dealer coop advertising program including the digital platform experience, development and adherence to program guidelines, asset development and vendor oversight
• Partner cross functionally to uncover cost savings and media optimization opportunities and make recommendations for improvements
• Ensure metrics and KPIs are identified for all activities and align with business priorities
• Own and manage relationship with webstore and coop vendors ensuring they are delivering on business requirements and track via quarterly reviews and scorecards
• Plan, manage and track annual budgets for programs
• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
• Protect Chamberlain Group's reputation by keeping information confidential.
• Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
• Contribute to the team effort by accomplishing related results and participating on projects as needed.

Qualifications:

• BS/BA degree in Business, Marketing, Communications or related field
• 7+ years of experience in Trade Marketing or Sales Enablement managing dealer programs ideally including coop programs
• Effective relationship builder and negotiator who can collaborate across functions
• Highly effective presentation and writing skills with a demonstrated ability to convey a compelling and concise message to customers to engage and inspire the desired actions
• Strong analytical and budget management skills
• Proficiency with Microsoft PowerPoint, Excel and Word
• Must be digital and social media savvy with strong business acumen
• Ability to travel up to 30% of time - domestically and internationally

Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We're proud to be an Equal Opportunity Employer, and you'll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We're committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence [email protected].
NOTE: Staffing agencies, headhunters, recruiters, and/or placement agencies, please do not contact our hiring managers directly.