We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
At CVS Health, we are committed to helping people on their path to better health. We are seeking a strategic, consumer-centered, and results-oriented Senior Marketing Manager, Immunizations Marketing to lead the development and execution of integrated marketing strategies across CVS Pharmacy's immunization portfolio.
This role is responsible for driving awareness, consideration, appointment conversion, and ongoing consumer engagement across a broad portfolio of immunization offerings, including seasonal, routine, adult, and emerging vaccination opportunities. The Senior Marketing Manager will leverage consumer insights, performance data, competitive intelligence, and market trends to identify growth opportunities, shape go-to-market strategies, and optimize business outcomes.
The ideal candidate combines strategic thinking with operational excellence and thrives in a highly matrixed environment. This individual will partner closely with Digital, CRM, Media, Creative, Analytics, Operations, Clinical, Product, and Finance teams to deliver integrated marketing programs that drive immunization growth, improve consumer adoption, and strengthen CVS Pharmacy's leadership position in preventive health.
This role follows a hybrid work model and requires employees to work onsite in Woonsocket, RI, two days per week (Tuesdays and Wednesdays)
Responsibilities
Marketing Strategy & Planning
- Lead development of consumer-centric, integrated marketing strategies CVS Pharmacy's immunization portfolio that increase awareness, consideration, appointment conversion, and repeat vaccination behavior.
- Identify growth opportunities across seasonal, routine, and emerging immunization categories to drive consumer acquisition, retention, and lifetime value.
- Leverage consumer insights, market research, competitive intelligence, and performance analytics to inform business decisions and marketing investments.
Campaign Leadership & Execution
- Lead end-to-end development and execution of integrated marketing campaigns supporting the immunization portfolio across paid, owned, earned, and in-store channels.
- Partner with cross-functional stakeholders to bring new immunization offerings, services, and consumer initiatives to market.
- Develop differentiated marketing approaches for various immunization audiences and consumer segments throughout the year.
Performance Optimization & Analytics
- Leverage marketing performance data, consumer research, and business results to evaluate campaign effectiveness and recommend optimizations.
- Monitor and analyze key performance metrics across email, web, mobile, app, media, and appointment conversion channels.
- Develop executive-ready presentations, reporting, dashboards, and business updates that translate complex data into actionable insights.
- Champion a test-and-learn culture through experimentation, A/B testing, and continuous optimization.
Cross-Functional Leadership
- Serve as a primary marketing lead across multiple cross-functional workstreams and initiatives.
- Influence partners across Media, CRM, Analytics, Creative, Product, Clinical, Legal, Operations, and Finance to align priorities and drive successful outcomes.
- Build trusted relationships with senior stakeholders and effectively navigate competing priorities within a highly matrixed organization.
- Lead agency partners by providing strategic direction, reviewing work, and ensuring alignment with brand and business objectives.
Required Qualifications
- 7+ years of marketing experience in strategic marketing, integrated marketing, growth marketing, healthcare marketing, retail marketing, or related fields.
- 5+ years of experience developing and executing multi-channel consumer marketing campaigns.
- Experience leading large-scale integrated marketing initiatives with measurable business outcomes.
- Strong experience working with performance measurement, marketing analytics, consumer insights, and market research.
- Experience leveraging Adobe Analytics, Tableau or similar reporting platforms.
- Experience developing executive-level presentations and communicating strategic recommendations to senior leadership.
- Demonstrated success influencing cross-functional teams within highly matrixed organizations.
- Experience managing agency relationships and creative development processes.
Preferred Qualifications
- Healthcare, pharmacy, immunization, consumer wellness, retail healthcare, or healthcare services marketing experience.
- Strong understanding of customer journey planning, segmentation, personalization, and lifecycle marketing.
Education
- Bachelor's degree or equivalent experience.
Pay Range
The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 7+ years of marketing experience in strategic, integrated, growth, healthcare, retail, or related marketing
- 5+ years developing and executing multi-channel consumer marketing campaigns
- Experience leading large-scale integrated marketing initiatives with measurable business outcomes
- Strong experience with performance measurement, marketing analytics, consumer insights, and market research
- Experience using Adobe Analytics, Tableau, or similar reporting platforms
- Experience developing executive-level presentations and communicating strategic recommendations to senior leadership
- Demonstrated success influencing cross-functional teams in highly matrixed organizations
- Experience managing agency relationships and creative development processes
- Healthcare, pharmacy, immunization, consumer wellness, retail healthcare, or healthcare services marketing experience
- Understanding of customer journey planning, segmentation, personalization, and lifecycle marketing
- Bachelor's degree or equivalent experience
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
