Sr. Marketing Strategist

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External Job Title:  Sr. Marketing Strategist

Internal Job Title: Sr. Marketing Strategist (hybrid)

Location: US-GA-Atlanta (Sandy Springs)

FLSA: Exempt 

#LI-Hybrid

Job Overview:

Senior Marketing Strategist

The Safe-Guard Marketing team guides and supports Safe-Guard clients in the omnichannel (online and in-showroom) education and retail sale of branded vehicle protection products. The marketing team establishes best practices, develops branded creative support for our clients, and seeks to identify new opportunities to help grow dealer awareness and participation through B2B campaigns. Marketing is also responsible for B2C campaigns that build consumer awareness and consideration for our products. The Sr. Marketing Strategist reports directly to the Marketing Supervisor and will manage a portfolio of accounts. 

Job Responsibilities:

• The person in this position will be primarily responsible for executing new product launch campaigns and serve as the main point of contact for in-house and external designers and writers to produce engaging marketing materials that deliver on the marketing and sales strategy. Campaigns will be a mix of tactics, including but not limited to print, digital, video, event, and account-based marketing. 
• Act as the brand expert of their accounts (knowledgeable on the Safe-Guard products sold), conduct competitive research, and maintain a pulse on marketing trends.
• The person for this role is creative, strategic, and a strong project manager (comfortable with Wrike or similar platform).
• Use that knowledge to make strategic marketing and sales enablement recommendations.
• The Marketing Strategist must be good at building working relationships, creative problem solving, and working in a fast-paced environment.

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

Job Requirements:

• Experience in marketing, project management, or a related role within a marketing or creative environment.
• Strong organizational and time management capabilities.
• The Sr. Marketing Strategist must also be comfortable using AI to improve project efficiencies, analyze large sets of customer data, and optimize messaging. 
• Exceptional communication and interpersonal skills.
• Proficient with project management tools, Wrike preferred.
• Ability to work both in a team and independently.
• Must be authorized to work in the U.S
• Must be able to successfully pass a background check

Company Benefits: 

• Medical, Dental, and Vision Insurance 
• Flexible Spending Account
• Health Savings Account 
• 401(k) Plan with Company Match
• Company-paid Short-Term and Long-Term Disability
• Company-paid Life Insurance
• Paid Holidays and Vacation
• Employee Referral Program
• Employee Assistance Program
• Wellness Programs
• Paid Community Service Opportunities
• Tuition Reimbursement
• Ongoing Training & Personal Development
• And More! 

About Safe-Guard Products International:

Safe-Guard serves Original Equipment Manufacturers (OEMs), top retailers, and independent agents in the automotive finance and insurance industry with the leading Protection Products Platform. Our platform delivers innovative protection products and solutions that protect consumers from the perils of ownership, while providing Finance &Insurance professionals the tools to ignite scalable and sustainable business growth. Safe-Guard’s success is driven by over 850 employees, who serve more than 12,000 dealers and support contract holders across the U.S. and Canada.

For 30 years and counting, our team continues to transform the motor vehicle space, earning a stellar reputation from our partners and peers by providing: 1) the highest quality protection products in the industry, 2) a broad platform of branded product, technology, marketing, and training solutions, and 3) an unwavering commitment to uncomplicated care and customer service.

Safe-Guard Products International is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, marital status, disability or protected veteran status, or any other status or characteristic protected by federal, state, or local law.