Sr. Marketing Specialist

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Job Purpose: The Marketing Senior Specialist will support the Assistant Marketing Manager in the development and execution of comprehensive marketing strategies and plans for the TDS business, encompassing both online and offline retail channels. The objective of this role is to strengthen brand equity, broaden the consumer base, enhance consumer experiences, and accelerate overall business growth.

This position is responsible for supporting Disney Store brand marketing, product marketing, retail marketing, and social/digital initiatives, as well as providing support for e-commerce marketing across multiple channels. The role requires close collaboration with internal cross–line-of-business teams and external agencies and marketing partners to ensure effective and consistent execution.

Key Responsibilities: 
Support the planning and execution of marketing initiatives, ensuring full alignment with brand guidelines and commercial objectives.
Assist in the planning and execution of new pop-up store grand openings, including opening events, communication materials, and activation strategies.
Support the development of key visuals, product storytelling, marketing assets, and retail visual merchandising and décor for both offline and online stores.
Oversee social media and digital marketing activities for Disney Store.
Coordinate production, installation, and ongoing maintenance with relevant internal and external stakeholders.
Collaborate with cross-functional teams to drive synergy across TWDC, ultimately supporting product sell-through and business performance.

职位要求：
Requirements:
Education: Bachelor’s degrees in Marketing, Advertising, Creative or related field in top university
Experience: 
· Experience working with or for multiple divisions of international companies or agencies.
· 3+ years experiences in marketing, brand development, promotions or project management. 

Knowledge:
• A mature, creative & innovative thinking, self-motivated executive who is also able to successfully implement multiple initiatives that drive business results. The candidate must have a strong partnership-oriented mindset in working with others. The successful candidate is expected to exhibit the following:
· Strong planning and execution capabilities, with the ability to manage multiple projects concurrently with minimal supervision
· Excellent communication skills, with the ability to deliver clear, persuasive, and compelling messages in both written and verbal formats
· Effective problem-solving skills, demonstrating the ability to independently resolve issues and clearly communicate viable solutions
· Strong analytical skills, with the ability to provide sound recommendations based on a solid understanding of various Business Unit needs, the China market landscape, market trends, and consumer insights
· High standards of professionalism and integrity; a collaborative team player who performs effectively under pressure 

Core Skills:
• Excellent verbal and written communication skills in English
• Diverse experience across multiple marketing disciplines including consumer marketing, promotions, publicity, special & live events.
• A stable, patient, and highly detail-oriented working style. 
• Drives results through consensus building, teamwork, and the alignment of common goals.
• Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)

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