Sr Marketing Specialist

Who We Are

Point32Health is a leading health and wellbeing organization, delivering an ever-better personalized health care experience to everyone in our communities. At Point32Health, we are building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, where we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.

We enjoy the important work we do every day in service to our members, partners, colleagues and communities. To learn more about who we are at Point32Health, click here.

Job Summary

Under the direction of Senior Manager, Marketing Analytics, the Senior Marketing Specialist is responsible for collaborating with department team members, IS, enterprise-systems business partners, vendors, and other stakeholders to identify issues, complete root-cause analysis, and propose/develop analytic-based solutions. This position drives collection, analysis, and documentation of business requirements, information system recommendations, and process improvement recommendations. This individual drives the planning and execution of the proposed solutions and is the primary project manager under intermittent supervision, in which the Senior Manager makes assignments by defining objectives, priorities, and deadlines, while the employee plans and carries out the successive steps.
This individual is the primary owner of all planning and implementation of system changes and must exercise sound judgment, demonstrate leadership qualities, work with internal and external stakeholders and vendors, and represent Tufts Health Plan professionally.

Key Responsibilities/Duties – what you will be doing

Under the direction of Senior Manager, Marketing Analytics, the Senior Marketing Specialist is responsible for collaborating with department team members, IS, enterprise-systems business partners, vendors, and other stakeholders to identify issues, complete root-cause analysis, and propose/develop analytic-based solutions. This position drives collection, analysis, and documentation of business requirements, information system recommendations, and process improvement recommendations. This individual drives the planning and execution of the proposed solutions and is the primary project manager under intermittent supervision, in which the Senior Manager makes assignments by defining objectives, priorities, and deadlines, while the employee plans and carries out the successive steps.

This individual is the primary owner of all planning and implementation of system changes and must exercise sound judgment, demonstrate leadership qualities, work with internal and external stakeholders and vendors, and represent Tufts Health Plan professionally.

Qualifications – what you need to perform the job

EDUCATION: (Minimum education required)

• Bachelor’s degree in computer science/IT, marketing, communications, business, or other related field, along with strong Salesforce Admin experience.

EXPERIENCE: (Years of experience)

• 3-5 years of Data Analytics and CRM (admin) experience

SKILL REQUIREMENTS: (Include interpersonal skills)

• Proficient with Salesforce, including user setup, Salesforce Support, Process Builder/Flow, Marketing Cloud, Data Loader and Wizard, basic integration - Admin certification preferred
• Experience with SQL and Tableau strongly preferred.
• Proficient in MS Word, Excel, PowerPoint
• Ability to manage and accomplish multiple projects independently while openly communicating back to management and escalating issues.
• Ability to train and mentor peers and conduct training for end-users, demonstrating group facilitation skills and the ability to influence without authority.
• Highly organized and excellent time management skills with the ability to prioritize daily workflow to effectively meet deadlines.
• Strong attention to detail and follow-through skills.
• Proactively exhibit initiative, creativity and resourcefulness. 
• Self-starter – ability to work independently in a fast-paced team environment with minimal supervision.
• Ability to multi-task and produce results with accuracy and reliability while demonstrating a calm demeanor in a demanding environment.
• Efficiently work under pressures, deadlines, and remain flexible when plans suddenly change. 
• High level of ownership, accountability and initiative.
• Exercise appropriate judgment, tact and diplomacy.
• Adept at working with various levels of management, including business partners, leadership, vendors, and clients.

WORKING CONDITIONS AND ADDITIONAL REQUIREMENTS: (include special requirements, e.g., lifting, travel, overtime)

• Demands high energy and patience level. Must be able to carry heavy materials. Must have a valid driver’s license and a reliable vehicle. In-state travel may be required.

CONFIDENTIAL DATA: All information (written, verbal, electronic, etc.) that an employee encounters while working at Tufts Health Plan is considered confidential. Exposed to and required to deal with highly confidential and sensitive material and must adhere to corporate compliance policy, department guidelines/policies and all applicable laws and regulations at all times.

Compensation & Total Rewards Overview

Commitment to Diversity, Equity, Inclusion, Accessibility (DEIA) and Health Equity

​Point32Health is committed to making diversity, equity, inclusion, accessibility and health equity part of everything we do—from product design to the workforce driving that innovation. Our Diversity, Equity, Inclusion, Accessibility (DEIA) and Health Equity team's strategy is deeply connected to our core values and will evolve as the changing nature of work shifts. Programming, events, and an inclusion infrastructure play a role in how we spread cultural awareness, train people leaders on engaging with their teams and provide parameters on how to recruit and retain talented and dynamic talent. We welcome all applicants and qualified individuals, who will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Scam Alert: Point32Health has recently become aware of job posting scams where unauthorized individuals posing as Point32Health recruiters have placed job advertisements and reached out to potential candidates. These advertisements or individuals may ask the applicant to make a payment. Point32Health would never ask an applicant to make a payment related to a job application or job offer, or to pay for workplace equipment. If you have any concerns about the legitimacy of a job posting or recruiting contact, you may contact [email protected]