Sr Marketing Specialist

Posted Yesterday
Be an Early Applicant
Hiring Remotely in US
Remote
Senior level
Insurance
The Role
Develops and leads marketing and communications strategies across multiple business areas, including client journeys, collateral, presentations, sales enablement, events, webinars, website content, email marketing, and social media. Analyzes performance, manages complex projects, supports brand alignment, advises leadership and sales teams, and leads cross-functional partners toward shared goals.
Summary Generated by Built In
The Sr Marketing Specialist is responsible for developing, executing, and analyzing the strategy, creation, sales enablement and distribution of marketing and communications plans for multiple areas of the business. The successful candidate in this role will be a resourceful self-starter who is creative, detail-oriented, and comfortable taking ownership of high visibility, multi-faceted marketing and communications strategies with changing priorities, as well as having regular interactions with senior marketing and business leadership.

PRIMARY RESPONSIBILITIES:
  • Has overall accountability for the strategy, execution, and outcomes of [multiple areas of the business] including:
    • Client journey
    • Collateral development
    • Presentation development
    • Sales enablement
    • Client events
    • Webinars and seminars
    • Website content
    • Email marketing
    • Social media
  • Develop, lead, and execute specialized strategy for [multiple areas of the business] independently, partnering with members of the marketing team and internal clients to ensure both long-term and short-term goals are defined and met
  • Ensure client experience across the business is aligned with the brand and firm culture
  • Develop reporting and conducts ongoing analysis to improve outcomes
  • Serve as expert for [multiple areas of the business,] including the industry, the internal operations, the client experience, competitors’ go to market strategy and marketing /communication trends
  • Own an initiative, platform, specialization, campaign, etc. and expand its utilization (from rollout, to best practice sharing and execution monitoring, and measurement) to multiple businesses/brands
  • Take a leadership role in ensuring holistic approaches are taken with marketing across multiple brands in a region, multiple businesses/specialties at the national level, etc.
  • Provide communications and visibility to the sales team and Sr. Leadership team on the work being completed and outcomes
  • Manage complex projects with on time and in budget delivery and transparent communication to stakeholders
  • Apply prioritization and time management skills to workload, being flexible and strategic to handle changing priorities
  • Operate with curiosity to continue learning more every day and a spirit of we before me teamwork
  • Demonstrate a passion for doing what is right for our stakeholders
  • Build trusted relationships at all levels of the business
  • Lead business partners toward shared goals
KNOWLEDGE, SKILLS & ABILITIES:
  • Computer proficiency with Microsoft Office (Word, PowerPoint, Excel) and Adobe Creative Suite, Illustrator, InDesign, and Photoshop and/or Canva
  • Proven outcomes in email marketing and social media promotions
  • Demonstrates high attention to detail
  • Knowledge or strong desire to learn about the insurance industry
  • Proven ability to write content on complex/technical topics
  • Strong written and verbal interpersonal communication skills
  • Ability to operate under solid pressure and meet tight deadlines
  • Effective project management and time management skills, especially when working with others.
  • Sound understanding of marketing principles
  • Experience leading sales enablement efforts
  • Experience writing and editing professional content
  • Excellent social media and design skills
  • Demonstrates the organization’s core values, exuding behavior that is aligned with the firm’s culture
  • Passionate about working in an environment driven by creativity, collaboration, innovation and fun!
EDUCATION & EXPERIENCE:
  • 7+ years of marketing experience
  • Bachelor’s Degree in Communications, Advertising, Marketing or related is preferred

Click here for some insight into our culture!

The Baldwin Group will not accept unsolicited resumes from any source other than directly from a candidate who applies on our career site. Any unsolicited resumes sent to The Baldwin Group, including unsolicited resumes sent via any source from an Agency, will not be considered and are not subject to any fees for any placement resulting from the receipt of an unsolicited resume.

Skills Required

  • 7+ years of marketing experience
  • Bachelor's degree in Communications, Advertising, Marketing, or a related field
  • Experience with Microsoft Office, including Word, PowerPoint, and Excel
  • Experience with Adobe Creative Suite, Illustrator, InDesign, Photoshop, and/or Canva
  • Proven outcomes in email marketing and social media promotions
  • Ability to write content on complex or technical topics
  • Strong written and verbal communication skills
  • Experience leading sales enablement efforts
  • Experience writing and editing professional content
  • Excellent social media and design skills
  • Effective project and time management skills

The Baldwin Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Baldwin Group and has not been reviewed or approved by The Baldwin Group.

  • Healthcare Strength Health coverage includes flexible medical options, 24/7 telemedicine, mental health support, company‑paid life and disability, plus dental and vision. Feedback suggests these comprehensive offerings contribute meaningfully to total rewards.
  • Leave & Time Off Breadth Time‑off programs span parental leave, paid holidays, paid sick days, and flexible PTO, with some teams citing unlimited PTO. Feedback suggests flexible PTO depth is a valued element of the package.
  • Equity Value & Accessibility Equity grants are provided to all new hires. Feedback suggests broad‑based equity can enhance perceived fairness and long‑term value.

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The Company
HQ: Tampa, Florida
3,080 Employees

What We Do

BRP is now The Baldwin Group! We’ve updated our name to reflect our unified group of talented teams across the country. The Baldwin Group is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since our founding in 2011, we’ve evolved from a local business into a national firm with a vast network of specializations and industry practices for the benefit of our more than two million clients across the country. In addition, we have built excellent relationships with a wide range of insurance company partners. These relationships, coupled with our entrepreneurial and family-oriented culture, and deep expertise enable us to seamlessly deliver a breadth of innovative solutions to clients. At The Baldwin Group, we help provide the solutions our clients need to have confidence and gain peace of mind as they pursue what’s possible for themselves, their families, and their businesses. Whether they are renting their first apartment or buying a larger home, opening a small business or taking their company public, we offer solutions to support them on every step of their journey. This has been our story since the beginning—we provide the indispensable expertise and quality insights that give our clients peace of mind to pursue their purpose, passion, and dreams. And that’s what The Baldwin Group will continue to do for years to come: we Protect the Possible℠.

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