Sr. Marketing Specialist - CRO/UX Optimization (Remote)

Sorry, this job was removed at 06:55 p.m. (CST) on Monday, Jun 23, 2025
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5 Locations
In-Office or Remote
75K-100K Annually
Insurance • Real Estate
The Role
Who We AreJoin a team that puts its People First! As a member of First American’s family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We DoWe’re looking for a creative and analytical UX and CRO testing lead with hands on experience in A/B and multivariate testing to join our Marketing team and lead the conversion rate optimization strategy for FAHW.com. In this role, you will craft user-centered interfaces and seamless digital experiences, own the experimentation roadmap, and design and implement experiments that drive measurable growth across user acquisition, conversion, and retention.

What You'll Do

  • Develop and execute a comprehensive CRO strategy to drive user acquisition, conversion, and retention.
  • Own the experimentation roadmap: identify opportunities, define test plans, and implement A/B and multivariate tests using Optimizely to validate design decisions.
  • Collaborate with design, development, and content teams to implement UX and functionality improvements based on test insights.
  • Partner with Analytics to define KPIs, build a measurement framework, forecast performance, and evaluate test results.
  • Monitor site performance and user behavior to generate data-backed hypotheses and uncover optimization opportunities across the customer journey.
  • Help build and scale web optimization and experimentation processes that enhance team efficiency and execution.

What You'll Bring

  • 3+ years of experience with UX/UI design and CRO efforts in a direct-to-consumer business.
  • Hands-on experience with tools such as Optimizely (A/B testing), Google Analytics, Hotjar, and business intelligence platforms like Fabric.
  • Strong background in hypothesis-driven experimentation and experience running tests at scale.
  • Solid understanding of web technologies including UX best practices, SEO, domain management, HTML, CSS, and JavaScript.
  • Excellent communication skills with the ability to clearly convey strategies and insights across cross-functional teams.
  • Strong portfolio showcasing UX/UI work and results from testing/experimentation.

Salary Range

$75,375 - $100,475

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

First American Title Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about First American Title and has not been reviewed or approved by First American Title.

  • Healthcare Strength Health coverage includes medical, dental, vision, telehealth, and healthcare advocacy services, and is often described as a strong point. Low‑cost options in some cases help overall compensation feel more reasonable.
  • Retirement Support A 401(k) savings plan with a company match is part of the package. This retirement support is highlighted as helping to offset base‑pay concerns in several roles.
  • Equity Value & Accessibility An employee stock purchase plan is available and viewed favorably. Access to discounted equity contributes to the perceived competitiveness of total rewards.

First American Title Insights

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The Company
HQ: Santa Ana, CA
13,104 Employees
Year Founded: 1889

What We Do

First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment. The First American Family of Companies’ core business lines include title insurance and closing/settlement services; title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust, and investment advisory services. First American Title Insurance Company provides comprehensive title insurance protection and professional settlement services for homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals, homebuilders and developers, title agencies and legal professionals to facilitate real estate purchases, construction, refinances or equity loans. First American's thorough title searches, title clearance and title insurance policies help to produce clear property titles and enable the efficient transfer of real estate. As one of the largest title insurance companies in the nation, First American offers title insurance and settlement services through its direct operations and an extensive network of agents throughout the United States and internationally. First American Title Insurance Company traces its history to 1889 and is the largest subsidiary of First American Financial Corporation (NYSE: FAF).

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