Sr Marketing Operations Specialist

Your role at Dynatrace
As the Senior Marketing Operations Manager, Product-Led Growth (PLG) you'll be a key driver of Dynatrace's PLG strategy, owning the execution and optimization of programs that guide users from signup to activation, conversion, and expansion. You'll lead hands-on initiatives across lifecycle communications, in-product marketing, and experimentation to ensure users experience value quickly and grow with Dynatrace over time. This is a high-impact role where you'll collaborate across Product, Marketing, Sales, and other stakeholder teams to deliver measurable results and scale our PLG motion.
What You'll Do
Execute Acquisition-to-Activation Programs: Own and optimize the user journey from website to trial, streamlining signup flows and driving activation rates.
Design and Execute Lifecycle Campaigns: Develop and implement multi-channel campaigns (email, in-app, product-triggered messages) to engage users at every stage of their journey.
Optimize User Experiences: Partner with Product to test, iterate, and refine onboarding flows and in-product experiences to accelerate time to value.
Help Drive Free-to-Paid Growth: Lead campaigns that encourage upgrades and expansion, maximizing user lifetime value and revenue.
Analyze and Report Performance: Monitor key growth metrics, analyze funnel performance, and share actionable insights to improve conversion, retention, and expansion.
Collaborate Across Teams: Work closely with Product Marketing, Product, and Sales to ensure alignment and effectiveness of PLG initiatives.
What will help you succeed
What You'll Bring
Experience: 5+ years in growth, lifecycle, or demand marketing, with a strong preference for SaaS and PLG experience.
Proven Results: Demonstrated success in driving measurable growth across acquisition, activation, and monetization.
Technical Expertise: Hands-on experience with marketing automation platforms, in-app messaging tools, and A/B testing frameworks.
Data-Driven Mindset: Strong analytical skills with the ability to translate data into actionable strategies and measurable outcomes.
Creative Problem-Solving: A knack for crafting compelling messaging and designing innovative campaigns that resonate with users.
Why you will love being a Dynatracer

• A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
• Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
• A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
• An environment that fosters innovation, enables creative collaboration, and allows you to grow.
• A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
• A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
• A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.

Compensation and Rewards
DOE, annual salary of $90K - $117K, plus Health, Dental, Life, STD, LTD, 401k, PTO. Total compensation may vary depending on the candidate's experience, education, and location.