The Role
Responsible for managing marketing automation, optimizing lead generation processes, and collaborating with sales teams to improve campaign effectiveness and data integrity.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr. Marketing Operations Specialist at Coupa:
As we continue to grow, we’re looking for an experienced Marketing Operations Specialist with a focus on marketing automation and sales enablement tools to join our team. In this role, you’ll ensure the health and efficiency of our marketing and campaign execution - from campaign setup, templating, automations and lead creation/scoring. This role will serve the larger global Marketing team as a neutral, cross-functional partner to monitor, report on, and analyze marketing and lead development processes. Your work will help maintain a healthy pipeline, speed up lead-to-deal conversion, and support revenue growth across the business.
What You'll Do:
- Support the build, deployment and optimizing of Marketing / Sales / Lead Management efforts via automation tools (Marketo, LeanData, Outreach, etc.) including templates, workflows, triggers, smart campaigns, lead scoring, database health, UTMs, and QA for accurate execution. THIIS IS A MUST.
- Ensure all Marketing/Sales efforts are set up according to best practices, in alignment with established processes, are effective, scalable, and will be measurable so that every marketing touchpoint is attributable.
- Collaborate closely with our digital and field marketing teams to identify gaps and underperforming sequences or system/tool setups; and recommend improvements to increase effectiveness and ensure marketing is optimizing and measuring and continually improving its efforts.
- Work closely with Marketing/Sales Leadership and Sales Enablement to ensure teams are using tools/campaigns effectively and making necessary updates based on performance data.
- Support use of approved sales enablement tools to be most effective and consistent (ex: Outreach). Serve as the primary liaison with tool support to troubleshoot issues, roll out new features, and optimize platform usage based on evolving business needs and best practices.
- Maintain data integrity & cleanup via regularly auditing programs/automations to archive inactive or duplicate sequences/programs, allowing the company to accurately track what works.
What You Will Bring to Coupa:
- 5+ years of marketing experience preferred, with expertise in both digital and traditional channels and a strong understanding of B2B demand generation and sales processes.
- Proficient in marketing automation tools (e.g., Marketo, LeanData, Outreach, Goldcast), spreadsheets (Excel/Google Sheets), and CRM/BI systems such as Salesforce and Tableau; able to leverage Marketo to its full potential in data-driven, collaborative environments.
- Strong communication and interpersonal skills, with the ability to lead projects, work cross-functionally with North America and South America, and build internal relationships.
- Thrives in fast-paced, dynamic settings, managing multiple priorities with initiative and autonomy.
- Demonstrated analytical and problem-solving abilities, with a focus on translating processes into impactful business outcomes.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives/collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.
Top Skills
Excel
Google Sheets
Leandata
Marketo
Outreach
Salesforce
Tableau
What the Team is Saying
Alex Moon
AI Trainer
Jessica Fonseca
Technical Support Specialist
Aditya Maheshwari
Cloud Quality Engineer
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The Company
What We Do
Coupa makes margins multiply through its community-generated AI and industry leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. Coupa is the margin multiplier company.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Coupa Offices
Remote Workspace
Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
Typical time on-site:
None
Ann Arbor
Bogotá, CO
Chicago, IL
Hyderabad office
São Paulo, BR
Shivaji Nagar, IN
Tokyo Office
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