Sr. Marketing Operations Specialist

Why Wellthy is for you!

At Wellthy, we dream of a world where everyone has the care infrastructure they need to manage their own health and the health and well-being of their loved ones.
We're building that world with an exceptional team dedicated to helping people and families manage, navigate, and access quality care—with a strong emphasis on complex care. This often includes senior care, childcare, and support for individuals with chronic conditions.
At Wellthy, we merge unparalleled care expertise with agile, tech-powered product. We partner with leading companies—including more than 30 Fortune 500 companies—to support the care needs of their workforces globally. We also collaborate with health plans to provide comprehensive care support for their members.
We’re building, evolving, and expanding the market category for care, and we’re looking for responsive, collaborative, curious, and purposeful colleagues to join us.   

As Wellthy’s Senior Marketing Operations Specialist, you'll architect and optimize the digital backbone that powers our growth marketing success and key parts of our business operations. You'll own the systems and processes that enable our team to launch impactful campaigns for members and prospects/clients, collaborate seamlessly across departments, and accelerate Wellthy's mission of transforming family care through technology.

You will report directly to the VP of Communications and Marketing.

To be successful in this role:

• Oversee email marketing, campaign, and automation activities across Wellthy’s member, employer and health plan audiences.
• Manage and support all aspects of campaign execution, production, segmentation, testing, and reporting.
• Partner with content, design, communications, and client success teams to execute effective and tailored campaigns, webinars, events, and sales enablement activities.
• Manage and optimize the configuration, customization, and daily management of our marketing platform to ensure alignment with business needs, including managing users, permissions, workflows, data integrations, data quality, and CRM maintenance.
• Serve as a core member of the digital team maintaining and expanding wellthy.com, leveraging innovative low-code solutions to build and evolve our brand pages while ensuring our digital presence remains fresh and compelling across our website
• Lead efforts to enhance or evolve Wellthy’s marketing tech stack, setting objectives, keeping stakeholders informed, and managing timelines.
• Manage vendor contractor relationships, including third party development support for technical projects ( e.g., scoping, timelines, communication, and testing).
• Work closely with internal teams to develop and manage integrations between marketing systems, CRMs,and our data warehouse, ensuring go-to-market (GTM) teams have the data and insights they need.
• Help the team refine our internal processes to enable efficiency, scale and quality.
• Proactively monitor ongoing campaign performance, deliverability, and overall account reputation to ensure our emails are reaching the inbox.
• Drive improvements in conversion through segmentation and A/B tests with actionable outcomes.
• Act as the Subject Matter Expert (SME) for marketing operations, executing changes, maintaining documentation, training personnel, and informing stakeholders of operational impacts.
• Partner in the full lifecycle of lead generation - from initial capture through sales handoff - working closely with sales enablement to integrate new leads and design targeted campaigns that expand and nurture Wellthy's growth pipeline.

The starting salary for this position is $84,000-$110,000 depending on experience and qualifications.

Location

This is a remote and US states based opportunity. We ask that you work in a location that is:

• Private, with secure (not public) internet and phone access
• Suitable to safely and securely accommodate the sensitive information that you will be handling and communicating
• Given the nature of the material you will be working on and handling, you are required to work from a private, dedicated, distraction-free space 

Qualifications

It is important to note that you will need the ability to work in a fast-paced environment, be flexible, creative, and be comfortable in knowing that we are constantly evolving.

• 5+ years of experience in marketing automation, preferably in digital marketing
• Marketing automation and CRM expertise, with a tool-agnostic mindset and interest in learning new systems. Some of the tools that Wellthy uses include Hubspot, Webflow, ZoomInfo, Sakari, Contentful, and Salesforce.
• Expertise in marketing database management including managing data quality and enrichment
• Experience working with growth marketing teams on executing paid marketing strategy, lead generation, and campaigns
• Test and learn mentality; experience with A/B testing preferred
• Understanding of modern data infrastructure, basic data analytics methodologies, and experience working with in-house data teams
• Highly organized with a love for process and an incredible eye for detail 
• Great attitude, agile, and a true team player with excellent communication skills
• Startup mentality: ability to navigate in an evolving environment, balance competing priorities and manage several time-sensitive projects at once; must possess the ability to be flexible as projects and priorities change

Total Rewards Package

• Salary Range: $84,000-$110,000 per year
• Remote work environment.
• Medical, dental and vision benefits within 30 days of hire.  
• Retirement saving account with matching company contributions.
• Mental health benefits.
• 15 days paid vacation, two additional days for each subsequent years (up to a maximum of 25 days).
• Sick and Caregiving Days.
• Professional development initiatives for growth.
• Generous parental leave (maternal and paternal) during a new child’s first year (born into family or adopted) and pregnancy loss leave.

Role Requirements: 

To work remotely, you must have a strong internet connection, quiet space to take calls and a professional (distraction free) environment.

Location:

This is a fully remote position.  Our Wellthians are located throughout the United States but we are currently not accepting candidates in the following states: Alaska, Hawaii, Maine, Mississippi, New Hampshire, New Mexico, North Dakota, Oklahoma, Rhode Island, and West Virginia.

What’s Next?

We encourage you to apply for this position by clicking the apply here button on job posting and attaching your resume.  We understand that there is no “perfect” candidate and never expect every candidate to meet 100% of the qualifications listed above.   We look for our Wellthians to enhance and advance our company from their past experiences—candidates committed to our anchors of expansion, excellence, and inclusion that inform our work each and every day.  Our diverse backgrounds and perspectives are what make Wellthy a fantastic company to work for.  We hope that you’re encouraged and even excited by that to get started with our process. 

All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability protected veteran status, or any other characteristics protected by law.

For those who require reasonable accommodations, please let us know on your application or email us at [email protected].