SR. MARKETING MANAGER

Description

GLS Group is one of the largest parcel services providers in Europe, with a strong local presence in almost all countries across the continent. It also operates through wholly owned subsidiaries in Canada and on the USA’s West Coast within one GLS network. This allows GLS to seamlessly connect its customers and communities with millions of parcels and stories every day. GLS’ network connects its markets with high velocity and flexibility to respond to their fast-changing and dynamic nature. The company provides high quality service tailored to its customers’ needs across more than 50 countries. The GLS network consists of over 120 hubs and more than 1,600 depots, supported by more than 36,700 vans, light vehicles and walkers, and 6,400 trucks. This offers network resilience, superior flexibility, and extended reach. In 2024/25, GLS generated record revenues of 5.9 billion euros and delivered 926 million parcels across the markets. For more information, visit www.gls-group.com. 

Requirements

PRIMARY FUNCTION:

The Senior Marketing Manager will lead GLS’s marketing strategy, brand development, and market growth initiatives. This role is responsible for developing and executing integrated marketing programs that strengthen GLS’s presence in the logistics industry, drive customer engagement, and support revenue growth.

Reporting to senior leadership, the Senior Marketing Manager will lead and develop a team of Marketing Coordinators, providing direction and mentorship to ensure consistent execution of high-impact marketing initiatives. The role will oversee multi-channel campaigns, brand positioning, and marketing communications while ensuring alignment with company objectives.

This leader will partner closely with Sales, Commercial, and Operations teams to support go-to-market strategies, product development, and service launches, while helping drive awareness as GLS expands its network and service footprint. They will also leverage market insights and performance analytics to refine marketing strategies and improve campaign effectiveness.

The ideal candidate is a strategic and hands-on marketing leader with strong collaboration skills and a deep understanding of customer engagement, brand positioning, and data-driven marketing execution.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES:

• Develop and execute a comprehensive marketing strategy that strengthens GLS’s market position and supports growth across key shipping segments within the parcel, logistics, and e-commerce delivery industry.
• Lead, coach, and develop a team of Marketing Coordinators, establishing clear priorities, accountability, and professional development while ensuring consistent execution of marketing initiatives.
• Partner closely with Sales leadership to develop targeted go-to-market strategies that drive new customer acquisition and expansion within small and medium-sized businesses (SMB), enterprise accounts, and e-commerce shippers.
• Design and execute integrated marketing campaigns—including digital marketing, demand generation, events, and customer communications—that build awareness and drive measurable growth in key markets.
• Support product development initiatives by collaborating with operations, technology, and commercial teams to bring new services and capabilities to market, ensuring strong positioning, clear messaging, and successful product launches.
• Support GLS network expansion and footprint growth by developing marketing strategies that introduce new markets, facilities, and service capabilities, helping accelerate adoption and customer awareness in newly served regions.
• Analyze market trends, shipper behavior, and competitive activity within the parcel and e-commerce delivery industry to identify growth opportunities and inform marketing strategy.
• Develop sales enablement tools and marketing assets—including case studies, presentations, industry insights, and digital content—that support the commercial team in winning and retaining customers.
• Oversee public relations, corporate communications, and brand storytelling initiatives that highlight GLS’s service capabilities, network strength, and customer success.
• Manage marketing analytics and performance tracking, using data-driven insights to improve campaign effectiveness, customer engagement, and marketing ROI.
• Manage marketing budgets, external agencies, and vendors to ensure initiatives are delivered efficiently and aligned with strategic priorities.
• May be required to perform tasks beyond those explicitly listed in this role.

FUNCTIONAL REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.  

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field; advanced degree a plus.
• Proven experience (7+ years) in marketing leadership, brand management, or strategic marketing roles.
• Strong background in market research, marketing planning, and campaign execution.
• Experience collaborating with Sales teams or supporting commercial strategy.
• Understanding of logistics, supply chain, or related industries (preferred).
• Exceptional communication, analytical, negotiation, and presentation skills.
• Demonstrated ability to lead teams, manage budgets, and drive measurable results.
• Proficiency with CRM tools (Salesforce preferred), HubSpot, Google Analytics and Microsoft Office.

EEO STATEMENT:

General Logistics Systems US is an Equal Employment Opportunity (EEO) employer and is committed to a diverse workforce. We welcome all qualified applicants to apply to GLS, and we strive to select the best qualified applicant for each position in our organization. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, gender identity, sexual orientation, religion or other legally protected status, or any other classification protected by federal, state, or local law. GLS complies with all laws and regulations relating to employment discrimination and is always committed to doing what's right.