Develop and execute the annual product marketing plan for the Transcatheter Mitral and Tricuspid Therapies (TMTT) Business Unit, advancing commercial strategy for Edwards’ mitral and tricuspid portfolio and effectively engaging key constituents including field sales teams, clinicians, heart team stakeholders and hospital administrators.
How you will make an impact:
• Develop and lead execution of comprehensive TMTT marketing plans, including campaigns, strategies, tactics, launch readiness plans, and market development initiatives for transcatheter mitral and tricuspid therapies across repair and replacement platforms.
• Build and maintain relationships with structural heart key opinion leaders (KOLs), interventional cardiologists, cardiac surgeons, echocardiographers, and other heart team stakeholders to inform launch plans, therapy adoption, and market development priorities.
• Develop TMTT-specific marketing messages based on local/regional strategy, clinical evidence, competitive dynamics, patient pathway insights, and regulatory/legal requirements across the mitral and tricuspid portfolio, while maintaining a OneEdwards mindset and approach.
• Develop strategic programs that support commercialization, therapy awareness, referral pathway development, patient identification, and market growth initiatives for TMTT technologies.
• Drive development and approval of TMTT marketing collateral, labeling, training materials, and clinician-facing resources through relevant legal, medical, regulatory, and compliance review processes in collaboration with cross-functional stakeholders.
• Lead major congress, advisory board, and KOL engagement initiatives that advance TMTT therapy education, clinical evidence dissemination, and peer-to-peer learning.
• Develop and adapt Instructions for Use (IFU), patient education materials, and therapy-specific resources required to support regional approvals, commercialization, and safe adoption of TMTT technologies.
• Lead significant process or corporate initiatives that impact and bring value to the organization including planning and development of internal meetings.
• Develop TMTT marketing strategies and education sessions that enable commercial excellence (e.g., training on product, messaging, and competition)
• Define and build a body of clinical, economic, and real-world evidence that supports the regional value proposition for transcatheter mitral and tricuspid therapies, including outcomes, quality-of-life impact, and health system value.
• Develop financial and business strategies: STRAT, AOP & Forecasting
• Manage budgets related to product line, campaigns and projects
• Analyze clinical, competitive, referral, and market data to assess regional impact of potential TMTT launches, therapy adoption barriers, account readiness, and market growth opportunities.
• Collaborate with and help lead cross-business-unit strategies that connect TMTT with broader structural heart priorities, including strategic account development, heart team engagement, referral pathway optimization, and OneEdwards customer solutions. Work closely and build strong relationships with the Global and Regional Marketing teams.
• Other incidental duties as assigned
What you will need:
Bachelor’s Degree or equivalent in a related field and 10 years of related experience in medical device sales, marketing, structural heart, cardiovascular, or healthcare industry; or
Master’s Degree or equivalent in a related field and 8 years of related experience in medical device sales, marketing, structural heart, cardiovascular, or healthcare industry.
What else we look for:
• Proven successful project management skills, entrepreneurial mindset and a high level of drive and hands on work ethic
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
• Recognized as an expert in own area with specialized depth within the organization
• Expert understanding of marketing concepts and principles as applied to high-growth, clinically complex therapies.
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge of mitral and tricuspid valve disease, transcatheter structural heart therapies, heart team decision-making, patient referral pathways, and the purchasing/adoption process within complex healthcare networks.
• Demonstrated ability to translate complex clinical evidence, procedural innovation, and unmet patient needs into compelling market development strategies for mitral and tricuspid therapies.
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Consult in project setting within specific marketing area
• Proven expertise in Microsoft Office Suite
• Adhere to all company rules and requirements (e.g., Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.
For Canada, the base pay range for this position is $125 000 - $177 000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).
Skills Required
- Bachelor's degree or equivalent in a related field and 10 years of related experience in medical device sales, marketing, structural heart, cardiovascular, or healthcare; alternatively, a master's degree or equivalent and 8 years of related experience.
- Experience marketing high-growth, clinically complex medical device or healthcare therapies.
- Strong clinical knowledge of mitral and tricuspid valve disease, transcatheter structural heart therapies, heart team decision-making, patient referral pathways, and healthcare purchasing and adoption processes.
- Proven project management skills and ability to lead cross-functional initiatives.
- Expert understanding of marketing concepts and principles.
- Market research experience, including developing research programs and understanding commercial objectives.
- Ability to forecast product lines using market development, sales trends, competition, and market dynamics.
- Ability to assess market share, pricing, average selling prices, and competitive dynamics.
- Ability to translate clinical evidence, procedural innovation, and patient needs into market development strategies.
- Excellent documentation, communication, interpersonal, negotiation, and relationship management skills.
- Ability to manage competing priorities in a fast-paced environment.
- Proven expertise in Microsoft Office Suite.
- Ability to manage budgets, financial strategies, forecasting, and business planning.
- Ability to comply with company, environmental health and safety, injury prevention, and environmental protection requirements.
Edwards Lifesciences Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edwards Lifesciences and has not been reviewed or approved by Edwards Lifesciences.
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Healthcare Strength — Health coverage is considered strong, with multiple plan choices, HSA options, and fertility support, and the company highlights holistic well‑being programs.
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Retirement Support — A company 401(k) match and well‑regarded retirement offerings add clear long‑term value to total compensation.
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Equity Value & Accessibility — An Employee Stock Purchase Plan with a discount and look‑back feature makes equity ownership accessible and enhances the total rewards package.
Edwards Lifesciences Insights
What We Do
Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more. Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today. Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives. Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life. For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms
