GE Vernova's Software and Controls Solutions (SCS) business is seeking a highly creative, self-motivated marketing professional to lead demand generation and marketing operations for our Enterprise SaaS Software business. Reporting to the Sr. Global Marketing Director, the Sr. Marketing Manager, Demand Generation will join a high-performing, global marketing team and be responsible for the end-to-end execution of growth campaigns that generate new leads, build pipeline, and influence opportunity creation within our target market segments. This role is accountable to revenue outcomes and will manage budget and resources as necessary to drive results. The candidate will own the marketing technology stack, ensuring campaigns are automated, measurable, and optimized, while partnering closely with the SCS marketing team, agency partners, and the central marketing team to execute integrated demand generation strategies. While this role is primarily focused on the Software business, it will also have overlap and close collaboration with the Controls Commercial team, given the shared go-to-market motion across the SCS portfolio. The candidate will play an integral role in aligning demand generation efforts with global growth and commercial targets.
Key Responsibilities
Demand Generation & Campaign Execution
- Develop and execute multi-channel demand generation and ABM campaigns — including content syndication, email nurtures, direct mail, referral programs, and demo programs — to drive lead generation, pipeline growth, and revenue.
- Partner with product marketing, content, and creative teams to develop compelling messaging and conversion-optimized assets across the buyer's journey.
- Collaborate with Software and Controls global growth and commercial teams to operationalize campaigns, ensuring enablement and clear communication throughout all stages.
Marketing Operations & Technology (Marketo/Salesforce)
- Own and administer the marketing technology stack, including Marketo program strategy, build, and optimization, ensuring alignment with Salesforce for accurate lead flow, scoring, and routing.
- Manage lead scoring, routing, and lifecycle processes in partnership with sales operations, troubleshooting sync issues and maintaining data integrity between platforms.
- Build and maintain automated dashboards to track campaign performance, funnel metrics, and marketing-sourced/influenced pipeline contribution.
Cross-Functional Partnership & Continuous Improvement
- Partner closely with the SCS marketing team, agency partners, and central marketing team to ensure consistent, aligned campaign execution across the business.
- Optimize campaigns and refine strategies based on data-driven results, including A/B testing and performance reporting.
- Manage timelines, budget, and resources to ensure successful campaign delivery and drive measurable revenue impact, while serving as a brand ambassador for consistent messaging.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent relevant experience.
- 7-10 years of experience in Demand Generation and/or Marketing Operations in a B2B environment.
- Hands-on experience owning/administering Marketo (or similar marketing automation platform) and working knowledge of Salesforce/CRM data integration.
- Demonstrated experience partnering with sales teams to generate qualified leads and support sales enablement processes.
- Ability to travel domestically/internationally as needed (~20%).
Preferred Qualifications
- Enterprise SaaS or commercial software industry experience strongly preferred.
- Marketo Certified Expert (MCE) or similar credential.
- Experience with ABM platforms (e.g., 6sense, Demandbase).
- Experience with Google Analytics or Adobe Analytics.
- Experience growing a database organically via multiple channels.
- Strong project management and prioritization skills; ability to work cross-functionally in a global organization.
- Collaborative team player, able to work cross-functionally in both local and remote/hybrid settings.
- Ability to learn new technologies, products, and systems quickly.
GE Vernova offers a great work environment, professional development, challenging careers, and competitive compensation. GE Vernova is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE Vernova will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
Relocation Assistance Provided: No
For candidates applying to a U.S. based position, the pay range for this position is between $111,800.00 and $186,300.00. The Company pays a geographic differential of 110%, 120% or 130% of salary in certain areas. The specific pay offered may be influenced by a variety of factors, including the candidate’s experience, education, and skill set.
Bonus eligibility: discretionary annual bonus.
This posting is expected to remain open for at least seven days after it was posted on September 22, 2026.
Available benefits include medical, dental, vision, and prescription drug coverage; access to Health Coach from GE Vernova, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and financial planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability benefits, life insurance, 12 paid holidays, and permissive time off.
GE Vernova Inc. or its affiliates (collectively or individually, “GE Vernova”) sponsor certain employee benefit plans or programs GE Vernova reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a GE Vernova welfare benefit plan or program. This document does not create a contract of employment with any individual.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience
- 7-10 years of experience in demand generation and/or marketing operations in a B2B environment
- Hands-on experience owning or administering Marketo or a similar marketing automation platform
- Working knowledge of Salesforce and CRM data integration
- Experience partnering with sales teams to generate qualified leads and support sales enablement processes
- Ability to travel domestically and internationally as needed, approximately 20%
- Enterprise SaaS or commercial software industry experience
- Marketo Certified Expert or similar credential
- Experience with ABM platforms such as 6sense or Demandbase
- Experience with Google Analytics or Adobe Analytics
- Experience growing a database organically through multiple channels
- Strong project management and prioritization skills
- Ability to work cross-functionally in a global organization
- Ability to learn new technologies, products, and systems quickly
GE Vernova Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GE Vernova and has not been reviewed or approved by GE Vernova.
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Retirement Support — The 401(k) plan includes company matching contributions and additional company retirement contributions, with access to Fidelity resources and financial planning consultants. Feedback suggests this structure supports long-term savings beyond a basic match.
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Parental & Family Support — Paid parental leave is available with flexible, continuous or non-continuous usage, and is complemented by adoption resources and Work/Life Connections guidance. Maternity leave is described as extended relative to typical workplace norms.
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Leave & Time Off Breadth — Time-off programs include 12 paid holidays, permissive time off for many salaried roles, and dedicated personal, illness, and caregiving time for U.S. new hires. Some hourly roles start with a defined PTO bank, while other roles may offer unlimited time off.
GE Vernova Insights
What We Do
GE Vernova is a planned purpose-built company on a mission to electrify the planet while simultaneously working to decarbonize it. If we want our energy future to be different…we must be different. Our mission is embedded in our name. We retain our treasured legacy, “GE,” in our name as an enduring and hard-earned badge of quality and ingenuity. “Ver” / “verde” signal Earth’s verdant and lush ecosystems. “Nova,” from the Latin “novus,” nods to a new, innovative era of lower carbon energy that GE Vernova will help deliver. GE Vernova brings together GE’s portfolio of energy businesses including Power, Wind, Electrification and Digital businesses. With focus, GE Vernova is accelerating the path to more reliable, affordable, and sustainable energy, while helping our customers power economies and deliver the electricity that is vital to health, safety, security, and improved quality of life. Together, we have The Energy to Change the World.
Why Work With Us
Join our team, to evolve and grow, surrounded by some of the brightest minds in the industry who help you get better every day. You’ll get the chance to rewrite the rules, work on cutting-edge technology, and be part of a global team for positive change.
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