Sr Marketing Generalist

Posted 8 Hours Ago
Be an Early Applicant
Tokyo, JPN
In-Office
Senior level
Fashion
The Role
Owns broad marketing activities for Columbia’s Trail/Hike category, strengthening its outdoor-specialist brand image and supporting sales growth. Supports marketing initiatives for the Mountain Hardwear brand, including advertising production, public relations, event management, web content, in-store point-of-purchase materials, and athlete management.
Summary Generated by Built In

The scope of work encompasses all marketing activities, with a specific focus on driving the "Trail/Hike" category for the Columbia brand. The role plays a pivotal part in enhancing the brand's image as an outdoor specialist and expanding sales.

Additionally, the role involves supporting all marketing activities for the Mountain Hardwear (MHW) brand.

Specific duties include:

・Advertising production/Public relations/Event management/Web content creation/In-store POP creation/Athlete management

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear Company Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Columbia Sportswear Company and has not been reviewed or approved by Columbia Sportswear Company.

  • Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, disability, life insurance, and mental-health support. The overall package is often framed as a strong pillar of the total rewards offering.
  • Retirement Support — Retirement benefits are positioned as a meaningful component of the package, including a 401(k) with company matching and references to profit-sharing or related retirement programs. This retirement support is repeatedly presented as a core benefit that adds stability to total compensation.
  • Wellbeing & Lifestyle Benefits — Lifestyle-oriented perks stand out, including a strong product discount, fitness/wellness support, commuter benefits, and paid volunteer time. These perks are frequently treated as material offsets to base-pay perceptions in certain roles.

Columbia Sportswear Company Insights

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The Company
HQ: Portland, OR
5,022 Employees
Year Founded: 1938

What We Do

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit.

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