The Role
The Sr. Marketing Consultant will manage the marketing funnel, create content, optimize automation processes, analyze marketing effectiveness, and collaborate with teams to generate leads and grow the subscriber base.
Summary Generated by Built In
Brief Description:
We are looking for a prolific and talented Sr. Marketing consultant who are looking for an amazing, data-driven marketer to own the majority of the marketing funnel for the company and able to write and produce various types of content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities:
We are looking for a prolific and talented Sr. Marketing consultant who are looking for an amazing, data-driven marketer to own the majority of the marketing funnel for the company and able to write and produce various types of content and blog regularly, to expand our company’s digital footprint, awareness, subscribers, and leads. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities:
- Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, reports etc.).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
- Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
- Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
- Writing various types of articles on a wide range of topics as per requirement.
- Whether preparing for a critical Board or Directors presentation, or assisting a department in developing slides for internal use, must be able to interpret complex concepts and translate them into easy-to-understand graphs, charts, and visual graphics.
- Will distill clear messaging while incorporating smart visual solutions that make a difference at high-stakes meetings that affect major business decisions.
- Responsible to develop and maintain customized templates and graphics to ensure a consistent “look and feel” for the department.
Requirements
- Specialization in marketing or equivalent work experience.
- 3-5 Years of experience in marketing preferred.
- Must have experience in IT industry.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
- Bonus skills: HTML/CSS, Adobe Creative Suite.
Benefits
- Flexi working hours.
- Paid vacations & holidays.
- An innovative, flexible and collaborative work environment.
- Well-defined career progression with exposure to Hi-tech innovative technologies in Fintech & Telecom space.
- Health insurances & Accident insurance.
- Transparent & Open communication channels, where ranks do not curb progress and creativity.
- Rewards, awards, trainings & professional certification programs.
- Recreational activities - sports, success celebrations, etc.
- Our certifications in ISO 9001:2008, ISO/IEC 27001:2013 and CMMI-Level 5.
- Acquisition International - Best Digital Financial Solution 2020 – USA.
- CC Global Awards 2020 - GCCM Technology Innovation Award.
Skills Required
- 3-5 years of experience in marketing
- Experience in IT industry
- Specialization in marketing or equivalent work experience
- Excellent communication and creative thinking skills
- Ability to use data to inform decisions
- Bonus skills: HTML/CSS, Adobe Creative Suite
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The Company
What We Do
Panamax Inc. is a global leader in developing FinTech and telecommunication technologies for telecom operators, offering solutions for digital transactions, switching, billing, fraud management, and revenue assurance.
