Integrated Marketing Communications Manager
Position Summary
We are seeking a strategic and senior-level Integrated Marketing Communications Manager to lead the development and execution of multi-channel marketing campaigns. This role is responsible for building cohesive, end-to-end campaigns across print, digital, social, and event channels within the healthcare or medical device space. The ideal candidate combines strategic thinking with strong execution skills to ensure consistent messaging, maximize engagement, and drive measurable business impact.
Key Responsibilities:
Content Strategy & Execution
- Develop and lead integrated marketing campaigns aligned with business objectives and product priorities
- Build omni-channel campaign strategies spanning digital, social, print, and event marketing
- Ensure consistent messaging and brand alignment across all channels and touchpoints
- Manage campaign timelines, deliverables, and cross-functional coordination
Print & Digital Marketing
- Oversee development of print materials including brochures, sales collateral, and tradeshow assets
- Lead digital execution including email campaigns, landing pages, and online and print promotions
- Partner with creative teams to produce high-quality assets across formats
Social & Content Integration
- Align social media strategy with broader campaign initiatives
- Ensure content is effectively repurposed across channels to maximize reach and engagement
Cross-Functional Collaboration
- Partner with product marketing, sales, clinical education, and leadership teams to align messaging and campaign priorities
- Work closely with external vendors and agencies as needed
Brand & Experience Management
- Ensure consistent brand presence and messaging across all events
Reporting & KPI Management
- Deliver regular performance reporting, highlighting insights, trends, and actionable recommendations
- Establish benchmarks and conduct A/B testing to continuously improve campaign effectiveness
- Measure ROI of marketing initiatives to inform future marketing communications decisions
- Provide post-campaign analysis and executive summaries linking marketing performance to MQL impact
Additional Duties
- Perform other tasks as assigned to support Global Commercial Marketing and cross-functional initiative, KOM – sales meeting event planning
Qualifications
Required:
- Bachelor’s degree in Marketing or Marketing Communications or a related field, (advertising, or equivalent experience)
- 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles
- Demonstrated experience planning and executing end-to-end marketing campaigns across omni-channel platforms (digital, social, email, events, etc.)
- Strong marketing foundation with experience in brand strategy, content development, and campaign performance optimization
- Proven ability to partner with external creative agencies and internal product managers to deliver impactful campaigns
- Prior experience in the medical device, healthcare, or life sciences industry strongly preferred
Preferred:
- Experience with marketing automation and CRM tools
- Familiarity with analytics and campaign performance tools
- Experience working with agencies or managing external partners
- Familiarity with Ad Promo and MLR processes
About Us
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
About the TeamSkills Required
- Bachelor’s degree in Marketing, Marketing Communications, advertising, or a related field; equivalent experience may be accepted.
- 5+ years of experience in integrated marketing, communications, campaign management, or related marketing roles.
- Experience planning and executing end-to-end marketing campaigns across digital, social, email, event, and other omni-channel platforms.
- Experience with brand strategy, content development, and campaign performance optimization.
- Ability to partner with external creative agencies and internal product managers to deliver campaigns.
- Experience in the medical device, healthcare, or life sciences industry.
- Experience with marketing automation and CRM tools.
- Familiarity with analytics and campaign performance tools.
- Experience working with agencies or managing external partners.
- Familiarity with Ad Promo and MLR processes.
Fortive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fortive and has not been reviewed or approved by Fortive.
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Parental & Family Support — Parental leave is fully paid for 12 weeks for all parents, with fertility coverage via Progyny and generous adoption/surrogacy support. Backup child and adult care plus inclusive eligibility extend support across diverse family structures.
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Healthcare Strength — Multiple PPO and HSA medical options include telemedicine and second-opinion services, alongside robust mental-health access through Spring Health with no‑cost therapy sessions. The breadth of medical and behavioral health resources is highlighted as a strength.
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Retirement Support — The 401(k) provides a competitive employer match each pay period, with an additional company retirement contribution after one year of service. Financial wellness tools and an employee stock purchase plan further bolster long‑term savings.
Fortive Insights
What We Do
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth.
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