We are seeking a data-driven and ROI-focused Senior Analyst to join our Marketing Analytics team. This role is a cornerstone of our growth engine, responsible for optimizing acquisition strategies across email, affiliates, and multi-channel performance campaigns. Your mission is to bridge the gap between complex data sets and high-impact business decisions that improve marketing efficiency and scale our customer base.
The ideal candidate is highly analytical, has experience in lifecycle and digital marketing, and is passionate about using data to optimize targeting, segmentation, and conversion rates. This position offers the opportunity to work in a fast-paced, high-impact environment, collaborating with cross-functional teams to make data-driven decisions that scale acquisition efforts effectively.
How you'll make an impact
Conduct deep-dive analyses to uncover insights that drive profitable customer acquisition and long-term engagement.
Design, execute, and analyze rigorous A/B and multivariate testing frameworks to optimize conversion rates and spend allocation.
Support Product and Marketing teams in designing high-performing customer journeys, focusing on the cadence and sequence of interactions that maximize LTV
Build and maintain automated dashboards in Looker Studio or Tableau to track real-time performance, attribution, and CPA
Use predictive insights to lead budgeting, forecasting, and "what-if" scenario planning for quarterly growth targets.
Act as a bridge between Marketing, Product, and Data Science to ensure data integrity and alignment on overarching strategic goals.
Present findings and recommendations to stakeholders at all levels
Skills that will help you thrive
Bachelor’s Degree in a quantitative (STEM) field with 5+ years of analytics experience (or a Master’s with 3+ years). Specific experience in Fintech or Financial Services is highly preferred.
Mastery of SQL and Advanced Excel is required.
Proficiency in Python or R for statistical modeling and data manipulation is preferred.
Experience with Looker Studio, Tableau, or similar platforms; you know how to build a dashboard that tells a story at a glance.
Deep understanding of hypothesis testing, incrementality, and experimental design.
Familiarity with cloud data warehouses (e.g., Snowflake, BigQuery) and a "clean data" mindset.
Exceptional communication skills with the ability to translate technical findings into a compelling business case for senior leadership.
Ability to manage multiple high-priority projects simultaneously in a fast-paced, evolving environment.
Resources to help you prosper
- A hybrid connection: We believe in the "best of both worlds" - a hybrid environment (2 days/week in our SF office) that balances high-touch collaboration with the flexibility of remote work
- Invested in your future: A competitive salary and a 401(k) with a 5% company match to help you build long-term financial security
- Holistic well-being: We provide the resources you need to thrive, from flexible time off and paid parental leave to an annual wellness allowance and comprehensive health coverage
- Professional & personal growth: Take advantage of a suite of premium perks, including Udemy access, childcare assistance, pet insurance, and a bevy of additional savings through Beneplace
Prosper introduced U.S. consumers to an innovative approach to personal finance as the first peer-to-peer lending platform in the country. Since 2005, Prosper has helped over 2 million customers achieve financial well-being through a comprehensive suite of digital personal finance products.
Prosper’s flagship personal loan* marketplace continues to offer unique value for both borrowers and investors, while the Prosper® Card¹ provides essential access to credit and flexibility for those managing their financial journey. Guided by its mission to advance financial well-being, Prosper is dedicated to helping people thrive by meeting people where they are with simple, trusted, and affordable financial solutions. Learn more at www.prosper.com.
- Diversity expands opportunities
- Collaboration creates better solutions
- Curiosity fuels our innovation
- Integrity defines all our relationships
- Excellence leads to longevity
- Simplicity guides our user experience
- Accountability at all levels drives results
*All personal loans are made by WebBank.
¹The Prosper® Card is an unsecured credit card issued by Coastal Community Bank, Member FDIC, pursuant to license by Mastercard® International.
Skills Required
- Bachelor's Degree in a quantitative STEM field
- 5+ years of analytics experience
- Master's with 3+ years of experience
- Mastery of SQL and Advanced Excel
- Proficiency in Python or R
- Experience with Looker Studio or Tableau
- Understanding of hypothesis testing and experimental design
- Familiarity with cloud data warehouses
- Exceptional communication skills
What We Do
Prosper’s mission is to advance financial well-being. The company’s online lending platform connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. Borrowers get access to affordable fixed-rate, fixed-term personal loans. Investors have the opportunity to earn solid returns via a data-driven underwriting model. To date, over $17 billion in personal loans have been originated through the Prosper platform for debt consolidation and large purchases such as home improvement projects, medical expenses and special occasions.
