The Sr Market Development Representative (MDR) is a field-facing role within the AV Category Management team. This role's primary responsibility is to grow the business of their assigned supplier portfolio (Harman) by working within the category alongside internal sales teams, suppliers, and external resources. They grow their suppliers' visibility and market share within ADI by developing deep industry expertise, providing training, enablement, and pipeline activation.
Ideal candidates have hands-on experience selling AV or low-voltage solutions in a distribution or vendor-side environment, are comfortable in front of customers and sales representatives.
Job Duties:
Field Sales Partnership
- Embed with internal sales teams to coach, train, and quote against the assigned vendor portfolio.
- Lead supplier sales events including roadshows, focus days, expos, and branch visits to build sales team awareness of supplier offerings.
- Handle Level-2 escalations including general inquiries supplier-specific product.
- Develop and maintain relationships with internal and external stakeholders.
Pipeline & Account Growth
- Identify, qualify, and close vendor-specific opportunities across the ADI customer base.
- Mine existing customers for new supplier opportunities (cross-sell motion).
- Grow the account base for assigned supplier (new customer acquisition).
- Maintain CRM hygiene and forecast discipline on assigned supplier pipeline.
Supplier Activation & Field Intelligence
- Plug into supplier programs, promotions, spiffs, and field rep resources to surface every available lever for ADI sales.
- Keep supplier data current, including promotions, pricing, and supplier contacts
Reporting
- Run weekly pipeline cadence with internal sales leadership.
- Produce monthly KPI reports on assigned supplier portfolio including pipeline, revenue, margin, account growth.
- Provide intel for and attend supplier QBRs.
YOU MUST HAVE:
- 3–5 years of distribution sales, supplier-side sales, or manufacturer rep experience in AV, low-voltage, security, or Pro Audio.
- Demonstrated track record of growing a vendor book of business year-over-year.
- Direct experience training and enabling field sales.
- Comfortable with quoting, BOMs, and project-based selling.
- Strong CRM hygiene and forecasting discipline on a vendor pipeline.
WE VALUE:
- Hands-on experience with AV technologies.
- Experience leading supplier sales events including roadshows, branch days, and expos.
- Existing relationships within ADI's customer base (integrators, installers, contractors).
- AV supplier certifications — AVIXA CTS, Crestron Certified Programmer, or equivalent.
- Customer-first orientation and strong product storytelling.
- Strong proficiency with Microsoft Office (Excel, PowerPoint, Word).
- Comfort with AI-assisted reporting and quoting tools.
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About UsADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com.
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Skills Required
- 3-5 years of distribution sales, supplier-side sales, or manufacturer representative experience in AV, low-voltage, security, or Pro Audio
- Demonstrated track record of growing a vendor book of business year-over-year
- Direct experience training and enabling field sales
- Experience with quoting, bills of materials, and project-based selling
- Strong CRM hygiene and forecasting discipline on a vendor pipeline
- Hands-on experience with AV technologies
- Experience leading supplier sales events, including roadshows, branch days, and expos
- Existing relationships within ADI’s customer base, including integrators, installers, and contractors
- AV supplier certification such as AVIXA CTS, Crestron Certified Programmer, or equivalent
- Customer-first orientation and strong product storytelling
- Strong proficiency with Microsoft Office, including Excel, PowerPoint, and Word
- Comfort with AI-assisted reporting and quoting tools
What We Do
For more than 25 years, ADI Global Distribution has been the leading security and low-voltage distributor professionals rely on. Our industry solutions enable dealers and integrators to operate more efficiently and offer reliable services. Through our partnership with more than 700 leading suppliers, ADI offers the industry's largest product selection. With more than 350 thousand products in-stock every day available in 195 stocking locations across 17 countries and online through our Digital Branch, our customers can access the newest technologies and solutions at the best prices year-round. ADI provides the services, solutions, and support you need to help your business grow and save you time and labor on every project. Our customers depend on ADI for system design support, device programming, and in-person and digital training opportunities









