Sr Mgr, Global Performance & Product Marketing, Yahoo Finance

Yahoo Finance is the world’s #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 150M visitors globally each month, representing over $20 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms. With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.

About the Role

We are looking for a Sr Mgr, Global Performance & Product Marketing with a strong background in subscriptions growth and product marketing to join our team and drive the success of Yahoo Finance. This role will be crucial in redefining our paid media strategies for subscriptions and leading our go-to-market marketing plans across an exciting roadmap of global feature, product, and partnership launches. This role requires a deep understanding of performance media, app store optimization, conversion rate optimization, and go-to-market strategies. It requires strong partnership with product management and in-house creative, media, and customer relationship management teams. The ideal candidate will be a data-driven, strategic thinker with a hands-on approach, capable of leading cross-functional teams to achieve ambitious growth targets.

Position Overview

The Sr Mgr, Global Performance & Product Marketing will be responsible for developing the strategy for off-site marketing plans, including performance media, app store and conversion rate optimization, and go-to-market plans that drive growth, enhance product positioning, and support overall business objectives for our subscriptions business and beyond. This role requires a blend of product expertise, growth marketing acumen, and a deep understanding of market, industry, and digital media trends to effectively communicate our product’s value propositions.

Ideally, you’re based near our New York, Mountain View, or San Francisco offices to collaborate with our teams.

Key Responsibilities:

• Develop and implement comprehensive off-site growth and go-to-market strategies that align with business goals and drive product adoption.

• Conduct market research to understand customer needs, market trends, and the competitive landscape to identify opportunities and threats, particularly to inform go-to-market plans.

• Design paid growth marketing campaigns and go-to-market campaigns to acquire and engage customers.

• Define and articulate clear positioning and messaging for products.

• Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.

• Track and report on key performance marketing metrics to evaluate the effectiveness of marketing initiatives, optimize strategies, and leverage data-driven insights to maximize ROI.

• Maintain an always-on, iterative test-and-learn strategy with consistent reporting on key insights and ongoing improvements to growth tactics and strategies.

• Manage the team’s paid media budget.

• Partner with consumer insights and product management to integrate user-experience feedback in marketing and product updates.

• Work closely with a variety of internal stakeholders to ensure alignment, support, and timely execution for growth and product marketing launches. 

• Use analytics and customer feedback to provide actionable insights and recommendations to inform product development and marketing strategies.

• Manage in-house or external creative / media partners on execution of performance marketing campaigns.

Qualifications:

• 9+ years of experience in growth and product marketing; subscriptions experience preferred.

• Proven track record of developing and executing successful product marketing, go-to-market, and growth campaigns inclusive of AC, ASA, ASO, paid social, display, SEM, SEO, and more.

• Demonstrated ability to make data-driven decisions; with the ability to also leverage data insights to inform marketing strategies, measure campaign effectiveness, and optimize marketing spend. 

• A strong commitment to a customer-centric approach, with the ability to put the customer at the center of marketing strategies.

• Exceptional strategic thinking and problem-solving abilities, with a knack for identifying market trends and opportunities.

• Ability to articulate complex marketing strategies and concepts clearly and persuasively to both internal and external audiences.

• An innovative mindset with a history of implementing creative and cutting-edge marketing campaigns and initiatives that have delivered tangible results.

• Excellent organizational skills, attention to detail, and experience working in a fast-paced, collaborative environment, managing multiple projects simultaneously. 

• Proficiency in marketing automation tools and analytics platforms.

• Has an entrepreneurial mindset. 

• Great teammate with outstanding interpersonal skills and the ability to influence strategies.

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

#LI-BD2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $122,250.00 - $255,000.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.