The Role
The Sr. Manager, User Group Program will lead the global user group program, managing team operations, implementing Bevy, and overseeing event execution and community engagement.
Summary Generated by Built In
Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
🔹 Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
🔹 Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
🔹 Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa.
The Impact of a Sr. Manager, User Group & Community Events Program at Coupa:
We are seeking a Senior Manager, User Group & Community Events Program to own the evolution and operationalization of our global user group program. In addition, you will own webinars and some select community events. In this role, you will be responsible for: managing a small team to support our virtual and in-person user group events, of which are facilitated through the Bevy Platform. Given we are very new on the software, you have an opportunity to build a scalable program where meetings are led by customers, for customers, and overseeing the ongoing operations of user groups on Bevy post go live. You, with the support of your team, will also support Coupa hosted events through Bevy and will have an opportunity to apply rigor and measurements that ensure success in these events as well. Finally, your scope will include a handful of in-person community led events during the year.
What You'll Do:
- Program Strategy & Leadership
- Develop and own the strategic vision and roadmap for the global virtual and in person user group program (leveraging Bevy), ensuring alignment with overall business objectives.
- Work with Sales, CVMs and Field Marketing to create strategy for customer growth focused “user groups”
- Lead, coach, and manage a team responsible for executing the program's day-to-day operations and event calendar.
- Secure executive alignment and cross-functional buy-in to ensure the strong integration of the user group program across the customer experience lifecycle.
- Establish a clear framework for how user groups will be supported, organized, and managed.
- Develop a stakeholder approach including regular meeting cadence, measurements, and report-outs.
- Platform Implementation & Management
- Partner with IT and Operations to ensure seamless integration with our CRM (e.g., Salesforce) and other internal systems.
- Oversee the day-to-day optimization of the platform to ensure operational excellence.
- Partner directly with Bevy on ongoing optimization and enhancements of the platform.
- Community & Chapter Leader Management
- Develop and execute a comprehensive plan for recruiting, onboarding, and supporting user group chapter leaders globally.
- Work collaboratively with user group team members to build process guides and playbooks that empower chapter leaders to plan, coordinate, and deliver successful, high-quality events.
- Establish and enforce a community code of conduct and program guidelines to foster a positive and inclusive environment.
- Establish and maintain a strong partnership with our CVM (Customer Value Management) team to ensure a continual pipeline of CVMs and customers to support chapters and events
- Establish and maintain a strong partnership with our Product Owners and broader product team to engage them as needed in relation to the events. Eventually, the mid-term aim is to expand the program to include chapters devoted to products.
- Content Execution
- Manage the entire event lifecycle of both virtual and in-person user group events, ensuring a consistent and engaging experience for all participants.
- Collaborate with Product Marketing, Content, Product, and Services teams to develop compelling, customer-led content and event sessions.
- Oversee the program budget, optimizing spend to maximize ROI and achieve desired business outcomes.
- Events
- In partnership with our global events team, spearhead the customer day and expo hall engagements at our annual conference.This requires coordination across the CXM team, product partners, marketing, CVMs, Sales teams, events team, venues, swag suppliers and more. Be available for limited travel to support this handful of events throughout the year. This includes the customer day at our annual conference as well as several summits.
- Measurement & Optimization
- Define and track key performance indicators (KPIs) and ROI measures to demonstrate the program's business impact.
- Analyze user group attendee and engagement metrics and event data to provide actionable insights and continuously optimize the program.
- Prepare and present regular reports to senior leadership on program performance and strategic recommendations.
- Webinars
- Provide logistical, day-of, and post-event support for a limited number of webinars including the Catalyst Release and Roadmap webinars.
What You Will Bring to Coupa:
- Bachelor’s Degree in Business, Marketing, Communications, or related discipline is required.
- 8+ years of experience in user group program management or strategic program management within a high-growth B2B SaaS or B2B technology company.
- Proven ability to lead a team and scale a program's impact through effective delegation and personnel management.
- Demonstrated experience in a hands-on program management role, with the ability to lead a complex, multi-phase project from concept to completion.
- Experience with the Bevy platform, including implementation and administration, is a plus.
- Exceptional project management, prioritization, and attention to detail, with the ability to manage multiple initiatives simultaneously.
- Proficiency in tools such as Salesforce, Marketo, Tableau, Goldcast, or other similar platforms.
- A deeply customer-centric mindset with a passion for building inclusive and diverse communities.
- Excellent communication and collaboration skills, with a proven ability to influence and align diverse stakeholders, including senior executives.
- Strategic thinker with the ability to thrive in a fast-paced, ambiguous, and evolving environment.
The estimated pay range for this role is $128,000 - $166,500
The starting salary for the successful candidate will be based on permissible, non-discriminatory factors such as skills, experience, and geographic location.
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Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
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Top Skills
Bevy
Goldcast
Marketo
Salesforce
Tableau
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The Company
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
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