The Manager, New Business GTM will help turn promising new Integrated Services concepts into scalable businesses.
Reporting to the Director of New Business & Commercial Strategy, this role will own critical work across early stages of business building, translating validated concepts into scalable customer experiences, productization, and go-to-market plans.
The role will operate at the intersection of strategy, product, GTM, and execution, partnering across Product, Brokerage, Marketing, Operations, Finance, and external partners to move new offerings from early validation through scaled adoption and eventual transition into Services Growth.
Responsibilities- Scale existing partner offerings from proven concept to full market potential refining go-to-market, adoption, and productization approach to unlock growth and market fit
- Lead enablement and launch initiatives that drive engagement at scale; translate complex offerings into compelling experiences for intended audience (agents, brokers, sellers, etc.)
- Orchestrate cross-functional teams through optimization and scaling efforts; identify creative solutions to adoption barriers and operational friction
- Develop and execute GTM plans across brokerage, marketing, sales enablement, operations, product, and partner teams
- Support transition of new offerings as they “graduate” into broader services growth org
- 4–6+ years of experience in strategy, product, consulting, or a related field
- Strong track record of driving adoption or scaling products, programs, or partner offerings
- Creative, structured problem solver who can move fluidly between strategy and execution
- Strong cross-functional leadership communication skills
- Comfortable operating in ambiguity and building playbooks
About UsAnywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
Skills Required
- 4-6+ years of experience in strategy, product, consulting, or a related field
- Track record of driving adoption or scaling products, programs, or partner offerings
- Strong cross-functional leadership and communication skills
- Creative and structured problem-solving ability
- Ability to operate in ambiguity and build playbooks
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What We Do
Anywhere Real Estate Inc. is the parent company of leading real estate brokerage brands and service businesses, offering integrated residential real estate services including franchise, brokerage, relocation, and title and settlement businesses.
