Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.
We are seeking a Senior Manager SEO to lead our organic search strategy while leading and developing a team of analysts and agency partners. The ideal candidate is proficient in modern SEO strategy across technical SEO, content SEO, and local SEO while simultaneously being effective in delegation and empowerment of their team. This role offers a unique opportunity for growth and ownership, focusing on leveraging AI and emerging technologies to enhance our SEO competitiveness in the current digital landscape.
Job Description:
Education:
- Degree in relevant field of study or 5+ years of related work experience in lieu of a degree required
Work Experiences:
- 5+ years of SEO experience in an enterprise-level multi-channel retail environment, with a proven track record of driving organic growth.
- 2+ years of people-leadership experience
Skills:
- Technical Proficiency: Expertise with SEO tools such as Adobe Analytics, Google Analytics, SEMrush, SimilarWeb, Google Search Console, Screaming Frog, log file analysis, and proficiency in tag management solutions. Deep knowledge of technical website languages (HTML, JavaScript, CSS, etc.) and their impact to SEO efforts
- AI and Technology Acumen: Demonstrated ability to understand and leverage AI and emerging technologies to enhance customer experience and drive sales growth.
- Project Management: Strong planning and analytical problem-solving skills, with experience in managing SEO projects from conception to execution.
- Communication Skills: Superior communication, interpersonal, and organizational skills, with the ability to work and communicate effectively with all levels of the organization.
- Leadership Abilities: Self-motivated with the ability to work independently and as a team member, clearly conveying and accurately receiving information in various situations. Pursues self-development, seeks guidance, adapts to and learns from change, difficulties, and feedback.
Responsibilities:
- Strategic SEO Leadership: Develop and champion effective SEO strategies to drive organic traffic, improve search engine rankings, and increase conversion rates.
- Team Leadership: Manage and mentor a team of SEO specialists, fostering a culture of a bias for action, continuous learning, and approachability as a mentor. Influence team through technical explanations and examples, keeping team on track by prioritizing actions and following up on deliverables.
- AI Integration: Utilize AI tools for advanced keyword research, competitor analysis, and content optimization to identify opportunities and stay ahead in the market.
- Cross-functional collaboration: Work closely with IT, Marketing, and Merchandising teams to ensure SEO best practices are integrated across all digital channels. Train cross-functional partners and enable decision-making with SEO data. Work to break down siloes to drive organizational success in SEO.
- Content Strategy Development: Collaborate with content creators to develop and optimize high-quality, SEO-friendly content that aligns with our brand and business objectives.
- Performance Monitoring and Reporting: Monitor and take swift action on SEO performance metrics using tools like Google Analytics, SEMrush, and Similar Web, providing regular reports and actionable insights.
- Technical SEO Management: Conduct regular website audits to identify and resolve technical SEO issues, ensuring optimal site architecture, speed, and mobile responsiveness.
Physical Requirements & Attendance
- Acceptable level of hearing and vision to perform job duties.
- Adherence to company work hours, policies, procedures, and rules governing professional staff behavior.
- Regular attendance is required.
- Role is on-site in Katy, TX
Full timeEqual Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.
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What We Do
At Academy Sports + Outdoors, we believe in the power of fun. And we believe in helping our customers have more of it. With a wide assortment of sporting and outdoors gear, Academy offers the best brands under one roof — curated to make the most of every budget. Day in and day out, our 20,000+ Team Members bring a sense of adventure, energy, and passion to work. Understanding our people and the things that matter to them has been at the core of Academy culture for over 80 years. We take pride in creating a workplace that values hard work, commitment, growth, and of course, FUN. Academy — headquartered in Katy, TX, a suburb of Houston — is one of the nation’s largest sporting goods and outdoor stores. We offer a broad assortment of quality hunting, fishing, and camping equipment and gear, as well as sports and leisure products, footwear, apparel, and much more. Originally founded in 1938 as a family business in Texas, Academy has grown to a wide network of stores across many states, with $6.8 billion in annual revenue.
