THE ROLE:
- This position will report to the: Sr. Director, Sales Finance & RGM
- Travel Requirement: Minimal
- Location: Remote
- FLSA Status: Exempt
- Employment Category: Full time regular
- Pay Range: $ + Annual Bonus Opportunity
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages.
Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans.
The company operates its North American business from facilities in Southern California, and the Greater Chicago Area. To learn more, please visit www.generousbrands.com.
The Opportunity:
Generous Brands is seeking a Sr. Manager, Revenue Growth Management (RGM) to build and scale revenue management capabilities that accelerate profitable growth. This leader will set the “rules of the road” for pricing, promotion, trade investment effectiveness, and price-pack architecture, partnering closely with Sales, Category Management, Marketing, Finance, and Supply Chain.
This role is ideal for a strategic, analytical operator who can translate data into clear guardrails and choices, influence cross-functional decisions, and create repeatable RGM routines.
What You’ll Do:
RGM Strategy (Pricing, Promotion, Mix)
- Develop and lead RGM strategy across pricing, promo, mix, and revenue optimization grounded in category, shopper, and competitive insights.
- Establish commercial guardrails (price corridors/price ladders, promo depth & frequency, pack architecture roles) and ensure adoption in go-to-market execution.
- Evaluate pricing actions, pack changes, and promo strategies using strong financial and consumer-based analytics.
Price-Pack Architecture (PPA) & Portfolio Optimization
- Own PPA frameworks: price ladders by channel, pack roles, elasticity-informed recommendations, and innovation sizing.
- Partner with Brand/Innovation and Category to support portfolio decisions (net revenue impact, margin, velocity, incrementality, cannibalization).
Trade Investment Effectiveness
- Define trade investment strategy and governance: spend guardrails, ROI expectations, and routines for reinvest vs. pullback.
- Lead pre- and post-event analysis (incrementality, halo/cannibalization, profitability), translating results into actionable recommendations.
Customer & Channel Strategy Support
- Support customer/channel plans with RGM lenses: assortment strategy, promo calendars, pricing compliance, and competitive benchmarking.
- Collaborate with Sales to improve negotiation readiness through fact-based insights (not “selling,” but arming teams with the best economics and guardrails).
Analytics, Tools & Ways of Working
- Build scalable RGM tools and routines: scorecards, templates, playbooks, and decision forums.
- Partner with Finance/Analytics/IT to improve data quality and automation; align internal shipment data with syndicated/market signals where relevant
Core Skills & Behaviors
- Structured problem solver; comfortable with ambiguity
- Strong business judgement and bias for action
- Clear executive communicator; can simplify complex analytics
- Collaborative leader who can drive change through influence
- High standards for rigor, consistency and repeatability
Required Qualifications
- 8+ years of progressive experience in RGM / Revenue Management / Commercial Strategy / Category Management / Trade Strategy within CPG (beverage preferred).
- Demonstrated expertise in pricing, promotion, trade investment effectiveness, and/or price-pack architecture.
- Strong analytical skills with the ability to translate data into actionable strategy (incrementality, elasticity, mix, margin, ROI).
- Proven ability to influence cross-functional leaders and drive adoption of new ways of working.
- Bachelor’s degree in Finance, Economics, Business, Engineering, Mathematics, or related field.
Preferred Qualifications
- MBA / CPA / CMA or advanced technical degree
- Experience with syndicated and/or commercial performance data (IRI/Nielsen, shipment/scan alignment and TPM tools)
- Familiarity with RGM toolkits and measurement approaches
- Experience in influencing and developing a new function in a CPG company
PHYSICAL DEMANDS & ENVIRONMENTAL HAZARDS:
HOURS & WORKDAYS:
- Full Time M-F
WHAT WE OFFER plus more!
Our rich benefits packages are designed to support the health and well-being of both our eligible team members and families.
- Medical, Dental & Vision
- Group Life and AD&D
- Voluntary Life and AD&D
- Group Short & Long-Term Disability
- 401(k)
- Paid Time Off
- Flexible Spending Accounts
- Employee Assistance Program
- Gym Membership Discounts
EQUAL EMPLOYMENT OPPORTUNITY
We are an equal opportunity employer committed to fostering a culturally diverse organization. We strive for inclusiveness and a workplace where mutual respect is paramount. We encourage applications from a diverse pool of candidates, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, religion, sex, age, national origin, disability, sexual orientation, gender identity and expression, or veteran status. We will provide reasonable accommodation for qualified individuals with disabilities, as needed, to assist them in performing essential job functions.
REASONABLE ACCOMMODATIONS
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If you are interested in applying for employment with Generous Brands and need special assistance to apply for a posted position, or if you believe you do not meet any of the required qualifications of a posted position due to a protected disability and would like to explore the possibility of an accommodation, please contact our Talent Acquisition team at [email protected].
RECRUITMENT AGENCIES:
Confidential does not accept unsolicited agency resumes. Generous Brands is not responsible for any fees related to unsolicited resumes.
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Skills Required
- 8+ years of progressive experience in revenue growth management, revenue management, commercial strategy, category management, or trade strategy within CPG; beverage experience preferred
- Expertise in pricing, promotion, trade investment effectiveness, and/or price-pack architecture
- Strong analytical skills translating incrementality, elasticity, mix, margin, and ROI data into actionable strategy
- Ability to influence cross-functional leaders and drive adoption of new ways of working
- Bachelor’s degree in Finance, Economics, Business, Engineering, Mathematics, or a related field
- MBA, CPA, CMA, or advanced technical degree
- Experience with syndicated or commercial performance data, including IRI/Nielsen, shipment/scan alignment, and TPM tools
- Familiarity with revenue growth management toolkits and measurement approaches
- Experience influencing and developing a new function in a CPG company
What We Do
Generous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands, Bolthouse Farms, Health-Ade, and Evolution Fresh. Generous Brands partners with SAMBAZON to manufacture, distribute and sell SAMBAZON branded beverages. Bolthouse Farms is a pre-eminent provider of chilled juice, smoothies, shakes, and protein drinks. Health-Ade is the fastest growing kombucha brand, dedicated to creating bubbly beverages that boost gut health. Evolution Fresh is a premier cold-pressed juice brand with national availability. And, SAMBAZON beverages bottle the superfruit power of açaí in juice and natural energy cans. Formerly known as Wm. Bolthouse Farms, Inc., Generous Brands was born out of the independence from its carrot operations and is now poised to be the “World’s Largest Beverage Start-up.” Currently, we have 1000 employees located across the country at our hubs/facilities in Chicago IL, Bakersfield, Torrance, and Rancho Cucamonga CA.
