Sr. Manager – Regional Marketing

CBTS serves enterprise and midmarket clients in all industries across the United States and Canada. CBTS combines deep technical expertise with a full suite of flexible technology solutions--including Application Modernization, Managed Hybrid Cloud, Cybersecurity, Unified Communications, and Infrastructure solutions. From developing and deploying modern applications and the secure, scalable platforms on which they run, to managing, monitoring, and optimizing their operations, CBTS delivers comprehensive technology solutions for its clients' transformative business initiatives. For more information, please visit www.cbts.com.

We are seeking a talented, self-driven, and highly motivated candidate with a proven background in field or regional marketing and executive stakeholder management. This role is critical to our growth strategy—serving as the marketing leader for emerging regions where net new logo acquisition and brand presence must be built with intention. As a senior member of the regional sales leadership team, this role activates global marketing programs, partner opportunities, and local events into a cohesive regional plan that drives brand awareness, demand creation, and demand capture in markets where we are still earning our place.

Role Summary

The Regional Marketing Senior Manager owns the marketing strategy and execution for growth and emerging markets—regions with a small but growing installed base where the primary focus is acquiring net new clients while increasing share of wallet within existing relationships. This role translates global campaigns, partner opportunities, and local activations into a unified regional plan built around brand awareness, demand creation, and demand capture. It demands a business-minded marketer with strong executive stakeholder skills and demonstrated experience growing a region or net new line of business, capable of building structure in ambiguous environments and operating as the de facto marketing leader for their region.

This is a hands-on leadership role that blends strategic partnership with a builder’s mentality, ensuring marketing investment in growth markets is targeted, measurable, and compounding over time.

Role Responsibilities

·       Serve as the marketing lead on the regional sales leadership team for emerging markets where net new logo acquisition is the primary growth driver and install base expansion is a secondary but meaningful opportunity

·       Build and maintain the regional marketing plan in partnership with the regional sales lead—a plan focused on generating net new business through concentrated brand awareness, demand creation, and demand capture, while deepening relationships and expanding services within the existing installed base

·       Curate a regional marketing plan by orchestrating programs already in motion across the marketing ecosystem—maximizing coverage with minimal bespoke production

o   Partner with the Campaigns Lead to maintain visibility into global campaign activity, ensuring regional accounts are plugged in to the right programs at the right time

o   Collaborate with the Events pod to identify and activate high-impact events that serve the region’s reputation, revenue, and relationship goals

o   Work with the Partner Marketing Lead to source and integrate partner materials and programs into the regional plan

o   Coordinate with the GTM Enablement team to ensure regional alignment on messaging and content

o   Ensure regional coverage across paid/organic social, press, and client stories in partnership with the broader marketing team

·       Collaborate with peer Regional Marketing Managers to standardize how marketing communicates and works with regional leadership—including plan templates, QBR templates, and monthly communication cadences

·       Track and report on regional marketing performance, connecting activity to pipeline and business outcomes

What You’ll Bring

·       Proven experience in B2B field or regional marketing, with demonstrated success growing a region or net new line of business from the ground up

·       Strong business acumen and executive presence—comfortable operating at the leadership team level

·       Ability to build structure and drive results in ambiguous, fast-moving environments

·       Experience translating global programs into locally relevant, high-impact marketing plans

·       Excellent project management, communication, and stakeholder management skills

·       Collaborative mindset with a track record of cross-functional partnership

·       Willingness to travel to support regional events and on-the-ground execution

Key Skills – Must Have

Written + Verbal Communication 

Stakeholder Management 

Strategic Planning 

Field / Regional Marketing 

Cross-Functional Collaboration 

Project Management

#LI-Hybrid #LI-PF2

Due to U.S. Government requirements applicable to foreign-owned telecommunications providers, non-US citizens may be required to submit to an extensive government agency background check which will necessitate disclosure of sensitive Personally Identifiable Information.