Sr. Manager, Product Portfolio and Strategy

Location: Edgewater, FL

Workplace Category: Hybrid (2-3 days in office on a weely cadence)

Travel Required: Yes (50% - 75%)

Direct Reports: N/A

Pay Range:  $103,200 to $144,000

Relocation: Yes

Visa Sponsorship: Applicants must be currently authorized to work in the United States.  This position is not eligible for employment visa sponsorship now or in the future. 

Innovation is the heart of Brunswick.  See how your contributions will help transform vision into reality: 

Position Overview: 

The Senior Manager, Product Portfolio & Strategy will play a key role in shaping the future product roadmap across Bayliner, Trophy, and Heyday brands. This role is responsible for developing and executing long-term product portfolio strategies that align with customer needs, market trends, and overall business objectives.

The ideal candidate will serve as a cross-functional leader, partnering closely with engineering, manufacturing, supply chain, sales, marketing, and product development teams to guide product lifecycle strategy, influence future model development, and drive execution across the organization. This individual will act as a key voice of the customer and dealer network, leveraging market insights and product performance data to help deliver industry-leading products and experiences.

This position can be based near one of Brunswick’s key boating hubs, including Edgewater, FL (preferred), Knoxville, TN, or the greater Chicago/Mettawa area.

At Brunswick, we have passion for our work and a distinct ability to deliver.   

Essential Functions: 

• Develop and execute product portfolio strategies aligned with long-term brand and business objectives across Bayliner, Trophy, and Heyday.

• Analyze market trends, customer insights, competitive benchmarking, and product performance data to help shape future product roadmap decisions and lifecycle strategies.

• Partner cross-functionally to support profitable product decisions, optimize product positioning, and improve overall portfolio performance across the brands.

• Ensure deadlines are met for sales and service agreement, annual planning targets, and order deadline dates 

• Collaborate with dealer networks and internal stakeholders to gather product feedback, identify opportunities for improvement, and influence future product enhancements and innovations.

• Execute product strategy for all Bayliner models delivering business case and charters reviews (Gate 0 and 1) for new products within HPPD process that will provide scope of work for design and engineering to create world class industry leading products. 

• Work closely with sales and PD&E while monitoring existing product performance to shape model year activities delivering optimal product lifecycle management. 

• Collects and analyzes competitive market and pricing information to develop compelling insights to facilitate data-based category strategies and drive sales/share growth 

• Works closely with each brands' marketing department on sales and marketing tools including catalogs, brochures, website content, etc. to support dealers' sales efforts 

• Coordinates closely with dealer, brand personnel to ensure appropriate boat show presentations and regional sales and marketing events occur 

• Establishes and maximizes strong dealer and customer relationships – strong negotiating skills required. 

• Provides input to the General Manager and Sales Director on pricing, programs and promotions 

• Carry out specific training programs for dealers when required. 

• Manages expense budget in a timely and efficient manner. 

• Provides current sales & market information, including forecasting, sales activity and competition information. 

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.  

Required Qualifications:  

• 4-year bachelor's degree in related field 

• 5+ years of experience in product management, product portfolio strategy, product marketing, or related commercial/product leadership roles, preferably within the marine, powersports, automotive, aerospace, or consumer durable goods industries.

• Required travel of approximately 50% to 75% 

• Must resolve complex issues to the satisfaction of multiple parties 

• Must develop creative ways to address and resolve internal and external issues 

• Strong verbal and written communication skills for presenting and selling; including ability to create presentations in power point, and advance excel skills 

• Must be a self-starter capable of working both independently, as well as part of a team and have proven attention to detail. 

• Ability to interpret and analyze market, customer, and product performance data to develop portfolio and product strategies.

• Ability to build relationships and credibility among key stakeholders internally and with dealer network externally. 

The hiring range for this position is $103,200 to $144,000, annually. The actual base pay offered will vary based on multiple factors including job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate’s qualifications and the business context. 

In addition to base pay, this position is eligible for an annual discretionary bonus.  This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here. 

Why Brunswick: 

Whatever tomorrow brings, we’ll be at the leading edge.  As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people.  We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more.   In addition, we’re proud of being recognized for making a splash with numerous awards! 

About Brunswick Boat Group 

Brunswick Boat Group is home to a diverse portfolio of iconic marine brands, including Bayliner, Boston Whaler, Crestliner, Harris, Heyday, Lowe, Lund, Navan, Princecraft, Protector, Quicksilver, Rayglass, Sea Ray, Spartan, Thunder Jet, and Uttern. Each brand carries a legacy of innovation, craftsmanship, and performance that has shaped the boating industry worldwide. 

Across our fiberglass and aluminum manufacturing facilities, our team members are the driving force behind our success. We foster a culture rooted in safety, integrity, continuous improvement, and personal growth. Whether you're building unsinkable legends, pioneering wake sports, or crafting fishing and pontoon boats trusted for generations, you'll be part of a united team committed to delivering exceptional experiences on the water.