Product Marketing Manager (Senior) at TinyFish
About TinyFish
TinyFish builds enterprise infrastructure that lets AI agents navigate, extract data, and run complex workflows across the live web at production scale. Our platform brings Search, Fetch, Agent, Browser, and Mako (our web-native model) under one API key and one wallet. We make the messy web dependable: dynamic pages, authenticated flows, structured outputs, and sub-second browser cold starts. Fortune 500 companies in hospitality, transportation, and e-commerce already rely on us, and we recently raised a $47M Series A led by ICONIQ.
About the Role
We're hiring our first product marketer: a senior, hands-on operator who can turn deeply technical capability into positioning that developers and enterprise buyers believe. You'll lead product marketing across both of our motions, product-led growth and sales-led enterprise, and keep the story consistent so what a developer reads in our docs matches what their VP hears in a sales deck. You'll set the strategy, shape the narrative, and write the battlecards yourself, partnering closely with our marketing and GTM teams.
Why This Role
Define the category. Web infrastructure for AI agents is taking shape now, and your positioning will be what the market reads.
Work early and close to the product, with direct access to founders and engineering.
Market a product developers already love.
Key Responsibilities
Positioning and messaging: Own the messaging architecture across PLG and enterprise, translating agent benchmarks, browser infrastructure, and model capabilities into clear, hype-free language for developers, engineering leaders, and buying committees.
PLG conversion: Write the website, pricing page, in-product, and lifecycle messaging that drives signup, activation, and free-to-paid expansion.
Enterprise messaging: Build ROI, reliability, security, and scale narratives that help sales turn developer adoption into company-wide deals.
Product launches: Run launches end to end, including naming, positioning, content, docs alignment, developer communications, and post-launch iteration based on adoption data.
Sales enablement: Create assets sales actually uses, such as pitch narratives, competitive battlecards, objection handling, ROI evidence, and technical briefs.
Competitive intelligence: Track web agent infrastructure, browser automation, and search/fetch APIs, and keep field teams sharp.
Technical content: Partner with engineering and DevRel on benchmark reports, blogs, integration guides, and case studies that hold up to technical scrutiny.
Customer insight: Run win/loss analysis and customer interviews, and feed what you learn into product and roadmap decisions.
Developer community: Shape how TinyFish shows up in the developer community through events, communities, partnerships, and campaigns.
What You Bring
4+ years in B2B product or technical marketing, primarily to developers, platform teams, or engineering leaders
2+ years on AI-native, API-first, or developer infrastructure products (you can explain agents, evals, and headless browsers without notes)
A portfolio of positioning and launch work you personally drove, with outcomes you can speak to
A sales enablement track record with technical B2B buyers: plays field teams adopted, not shelfware
Experience running both PLG and sales-led motions, including converting bottoms-up adoption into enterprise deals
Clear, concrete, restrained writing
Data-driven habits: you measure launches and campaigns and change course based on results
Comfort operating with high autonomy in a fast-moving startup
Nice to Have
Experience marketing agentic AI, browser automation, scraping or data infrastructure, or LLM platforms
Active presence in the Bay Area developer or startup ecosystem
Compensation and Benefits
Base salary: Competitive, depending on experience level
Equity: Meaningful early-stage stock options, refreshed with performance
Benefits: Health insurance for you and your dependents, home office and learning stipends, and flexible leave
How We Work
We value shipped work over polished process, evidence over claims, and dry humor over hype. We move fast and expect ownership. Include a teardown of our homepage messaging with your application and we'll read it first.
TinyFish is an equal opportunity employer. We evaluate candidates on capability and evidence of impact, regardless of background.
https://app.dover.com/apply/TinyFish/23c970ad-73c7-4a89-9b1c-87e762528417?rs=42706078
Skills Required
- 4+ years of experience in B2B product or technical marketing, primarily targeting developers, platform teams, or engineering leaders
- 2+ years of experience with AI-native, API-first, or developer infrastructure products
- Portfolio demonstrating personally driven positioning and product launch work with measurable outcomes
- Sales enablement experience with technical B2B buyers
- Experience running both product-led growth and sales-led motions, including converting bottoms-up adoption into enterprise deals
- Clear, concrete, restrained writing ability
- Data-driven approach to measuring launches and campaigns and adapting based on results
- Ability to operate autonomously in a fast-moving startup
- Experience marketing agentic AI, browser automation, scraping, data infrastructure, or LLM platforms
- Active presence in the Bay Area developer or startup ecosystem
What We Do
The Enterprise Web Agent company. Our AI agents run complex business workflows at web scale millions of times to deliver measurable outcomes.
