Sr Manager, Product Marketing - Channel Enablement

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Job Overview
The Senior Manager, Product Marketing & Channel Enablement is a strategic leader responsible for driving cross-channel growth execution across the core mobility portfolio — including Device Protection, T-Satellite, International Roaming, Scam Shield, and other high-impact products.
This role leads a team that operates at the intersection of product strategy and channel & marketing execution, ensuring commercial growth initiatives developed by product owners are translated into scalable, coordinated, high-impact execution across Retail, Care, Digital Commerce, CRM, Base Marketing, Social, Media, Merchandising, and emerging channels
Beyond operational excellence, this leader brings forward-thinking perspective on modern growth enablement — leveraging AI, predictive modeling, digital-first selling strategies, and new engagement models to unlock growth across the customer lifecycle.

Job Responsibilities:

Key Responsibilities:

1. Growth Enablement & Cross-Channel Execution

• Develop scalable growth enablement frameworks that can be applied across multiple products.

• Translate product strategy, growth initiatives, & messaging into prioritized, executable cross-channel plans.

• Enable readiness across all customer touchpoints - Retail, Care, Digital Commerce, & Marketing teams through:

  • In-store training and enablement

  • Rep compensation alignment

  • Digital and physical merchandising optimization

  • Digital flow enhancements

  • Integrated marketing campaigns (CRM, Social, Media, OOH, Base marketing)

• Drive disciplined execution with clear performance measurement, feedback loop, speed to market, and quality standards.

2. Cross-Functional Leadership & Program Orchestration

• Serve as a connective link between Product Owners and Channel Leaders – deeply understanding product growth objectives and advise on optimal channel strategies.

• Identify common growth levers across a diverse product portfolio to build reusable execution playbooks.

• Establish structured planning and prioritization frameworks to reduce friction and improve organizational efficiency.

3. Thought Leadership & Growth Innovation

• Champion modern approaches to selling and marketing in a digital-first, AI-enabled ecosystem.

• Introduce new technologies & operating models that enhance personalization, targeting precision, & speed - Drive experimentation in emerging areas such as:

  • AI-assisted selling and conversational commerce

  • Predictive audience modeling and next-best-offer strategies

  • Lifecycle-based marketing orchestration

  • Digital-first enablement models

  • Above-the-line marketing strategies for existing base

• Create Improved customer lifecycle performance across acquisition, upsell, cross-sell, and retention.

Ideal Candidate

Strategic Thinker with Strong Operational drive

• Navigates a diverse product portfolio while identifying common growth patterns and scalable approaches

• Understands both product strategy and channel execution dynamics.

• Comfortable engaging executive stakeholders while driving tactical delivery and operational discipline.

Exceptional Program Leader

• Proven ability to manage complex, cross-functional initiatives at scale – in a fast paced, ambiguous environment

• Strong prioritization, dependency management & execution rigor

Growth & Innovation Mindset

• Brings thought leadership in digital-first marketing and distribution models, while thinking holistically across the customer lifecycle rather than in isolated campaigns.

• Continuously explores new tools, technologies, and engagement models to drive sustainable growth -Passionate about leveraging AI, predictive modeling, automation, and emerging engagement channels.

Education and Work Experience:

• Bachelor's Degree and 7 years of related work experience
  OR a combination of education and experience deemed equivalent (Required)

• Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field (Preferred)

• 10 years marketing & sales and/or relevant experience

• 7+ years of cross functional leadership experience and experience facilitating and leading strategic planning efforts and driving alignment across an organization

• 2+ years supervisory and/or leadership experience (Preferred)

Knowledge, Skills and Abilities:

• Experience with strategic business planning processes in large organizations; ability to lead, facilitate and advise cross functional leaders aligning them to a common purpose ( Required)

• Experience managing, mentoring, motivating and growing a mature and goal-driven functional team; must have strong history of developing people, both technically and individually.(Required)

• Experience partnering with internal stakeholders (including senior Management) ( Required)

• Experience working in a demanding, fast-paced environment (Required)

• Experience leading and developing high-powered teams (Required)

• Excellent interpersonal, presentation, oral, and written communication, and negotiation skills; as candidate will interact with a variety of management levels including executives. (Required)

• Excellent organization skills with attention to detail (Required)

• Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution (Required)

• Ability to influence, lead and coach cross functional teams and leaders and champion new concepts and leaders

• Excellent problem-solving and analytical skills with impeccable business judgment

• Must be highly self-motivated, able to work autonomously and in high pressure environments while maintaining a collaborative partnership with functional teams, stakeholders and leadership

• Ability to think creatively and focus on opportunities for growth and improvement

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $131,800 - $237,700

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ342470¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
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