Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
Be with the Industry Innovation Leader
We are currently seeking a Sr. Manager, Product Marketing, to join our Air Conditioning Technologies Team!
The Senior Manager, Product Marketing owns the go-to-market strategy, positioning, and commercialization of HVAC product portfolios across residential and/or commercial segments. This role is accountable for translating technical capabilities—efficiency, electrification, controls, refrigerants, and system solutions—into clear, differentiated value propositions that drive adoption through distributors, manufacturer reps, contractors, and specifying engineers.
Serving as the hub between Product Management, Sales, Channel Marketing, Training, and Communications, the Senior Manager ensures successful new product introductions (NPI), lifecycle management, competitive readiness, and consistent messaging aligned to business growth objectives.
Essential Duties and Responsibilities include the following:
Product Positioning & Value Proposition
- Define and own product positioning, segmentation, and value messaging across HVAC categories (e.g., heat pumps, furnaces, VRF, controls, IAQ).
- Translate technical features, regulatory requirements, and system-level benefits into compelling, customer-facing narratives.
- Develop persona-based messaging for contractors, distributors, reps, engineers, and end users.
- Maintain messaging frameworks that evolve with market conditions, incentives, and competitive dynamics.
Go‑to‑Market Strategy & New Product Introduction (NPI)
- Lead cross-functional NPI planning and execution from concept to launch and post-launch optimization.
- Develop launch playbooks including positioning, pricing strategy inputs, competitive comparisons, sales tools, and channel activation plans.
- Partner with Sales, Channel Marketing, and Training to ensure readiness and alignment at field and partner levels.
- Track launch success metrics (time-to-first order, attach rates, pipeline contribution, adoption velocity).
Competitive Intelligence & Market Insights
- Own competitive intelligence, including feature/benefit matrices, battlecards, and objection handling tools.
- Monitor market trends such as electrification, efficiency standards, refrigerant transitions, and utility incentives.
- Leverage VOC, win/loss analysis, and field feedback to continuously refine positioning and roadmap inputs.
- Provide insight-driven recommendations for Product Management and leadership.
Sales & Channel Enablement
- Deliver sales enablement tools including sell sheets, spec guides, system selectors, calculators, presentations, and case studies.
- Partner with Channel Marketing and Training to support contractor and distributor education programs.
- Ensure materials are optimized for counter, jobsite, and digital use.
- Enable consistent messaging across all regions and sales motions.
Lifecycle Management & Portfolio Optimization
- Support product lifecycle decisions including launch, sustainment, line extensions, and phase-outs.
- Coordinate messaging for regulatory changes, efficiency updates, and product transitions.
- Align with Supply Chain and Sales on availability, substitution strategies, and communication timing.
Performance Measurement & Continuous Improvement
- Define KPIs tied to product adoption, pipeline contribution, and revenue impact.
- Analyze sales and ship-through data to identify gaps and opportunities.
- Use insights to optimize positioning, messaging, and go-to-market tactics.
Leadership & Cross-Functional Influence
- Lead and mentor product marketing managers and/or specialists.
- Act as a strategic partner to Product Management, Sales Leadership, Marketing, and Engineering.
- Influence without authority in a matrixed organization to drive alignment and execution.
Qualifications
- Bachelor’s degree in marketing, Business, Communications, or related field.
- 10+ years in channel or trade marketing within HVAC, building technologies, or industrial B2B.
- Experience in HVAC, building technologies, or industrial B2B manufacturing is strongly preferred.
- Proven track record leading NPI go-to-market programs and portfolio messaging.
- Ability to translate complex technical products into clear customer value propositions.
- Strong presentation, storytelling, and stakeholder leadership skills.
#LI-GJ1
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or [email protected]. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.
All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.
LG Electronics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about LG Electronics and has not been reviewed or approved by LG Electronics.
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Healthcare Strength — Healthcare coverage is described as a standout part of the package, including instances of fully company-paid medical, dental, and vision premiums. This strength often elevates overall satisfaction with total rewards even when base pay is debated.
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Retirement Support — Retirement offerings include a 401(k) with employer matching, which is repeatedly positioned as a meaningful component of total compensation. The presence of matching contributions supports the perceived stability of long-term benefits.
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Strong & Reliable Incentives — Overtime pay and performance bonuses are cited as meaningful additions to take-home earnings in certain roles. These incentives can materially improve overall compensation value, particularly for hourly and shift-based work.
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What We Do
At LG, we deliver products and services that make lives better, easier and happier though increased functionality and fun. Put simply, we offer the latest innovations to make “Life Good” – from home appliances, consumer electronics and B2B solutions to innovations in digital signage, air conditioning, solar and vehicle components. As a global leader, we strive for greatness in product leadership, market leadership and people leadership to realize our growth strategies.
