Sr. Manager, Marketing

How You’ll Contribute

The National Geographic Society headquarters, based in Washington, D.C., is undergoing a significant renovation project on its campus (called Base Camp), which will be completed in 2026. Components of the new guest experience will include a state-of-the-art pavilion entrance, auditorium, iconic photo gallery, exhibition space, immersive walk-through attraction, retail, food and beverage, education center, archives, tours, and exciting new event space. A fully sustainable, on-brand hotel may also be built and operated by a third party on the campus. The capstone of the renovation is a one-of-a-kind nighttime experience in the courtyard.
How You’ll Contribute
Job Description Summary
The Strategy and Revenue Team is responsible for creating the overall business strategy of all revenue streams on campus that meet or exceed gross and net revenue targets across all business lines including, but not limited to ticketing sales, tours group sales, food and beverage, retail, event rentals, and event programming. This position will need to maintain alignment with NGS’s Communications division to ensure brand integrity and that the Museum’s outbound and internal communications are in alignment with NGS as a whole.
The Senior Marketing Manager will report to the Director of Marketing. Working with the Performance Marketing Manager, this position will play a critical role in managing and implementing the marketing strategy for our earned and paid media. The Senior Marketing Manager will also be instrumental in ensuring the department achieves or surpasses the yearly attendance and admissions projections. The Senior Marketing Manager will be responsible for the project management of our marketing strategy. This position requires meticulous attention to detail, collaboration with colleagues at all levels of the organization and external vendors and partners, and a proactive approach to work with a positive mindset.

Your Impact

Your Impact

Responsibilities Include:

Marketing Strategy and Implementation: (75%) 

• Collaborate in the development of a nationwide ad spend strategy that achieves or surpasses the museum’s attendance and admissions revenue and other earned revenue programs.

• Lead the project management of the marketing strategy in collaboration with NGS’s Comms division

• Work with internal earned revenue program partners to help build marketing strategies that maximize their program’s return and meet or exceed sales projections.

• Support budgetary spend development and assist with the annual budget processes.

• Create and distribute weekly, quarterly and annual reports on our marketing strategy impacts with commentary.

Team and Organizational Collaboration: (25%)

• Responsible for expertise in implementing and supporting strategic goals and processes.

• Propose, create, hire and train all needed support staff

• Support a culture of curiosity, empathy, responsibility, inclusivity, while strongly promoting collaboration and innovation.

• Develop and maintain strong, positive and empathetic working relationships with key departments and external partners to ensure work is executed at a high level and outcomes are met.

• Create SOPs for Marketing staff related to but not limited to interdepartmental communications, staff attendance approvals, contracts and vendor relations.

What You’ll Bring

Educational Background

Bachelor’s degree in Marketing preferred

Minimum Years and Type of Experience

7+ years of work experience with 4+ being in a similar role and 3 years of management experience. 

Necessary Knowledge and Skills

• Knowledge of and experience working in paid attendance model cultural attractions marketing or a related industry – visitor attraction, museum, facilities, hospitality, and/or events

• Effective written and oral communications skills

• Experience in cross departmental project management

• Proficiency in both the Microsoft Office suite and Google Workspace tools.

• Ability to work independently and as part of a team, with a proactive and adaptable approach.

• Working knowledge of sales related CRM systems data input, retrieval, and analysis

Desired Qualifications

• Prior paid attendance museum marketing experience 

• Experience preparing accurate attendance and gate revenue reports, using scheduling and business communication tools 

• Ability to work in a fast paced, multi-phase project environment with shifting priorities

• Attention to detail and ability to understand and prioritize multiple requests and projects while meeting deadlines

Supervision

Up to 4 reports as dictated by business model 

Salary Information

The National Geographic Society offers a competitive and holistic total rewards package. Our compensation structure and transparent pay philosophy are based on industry-specific market data for similar-sized nonprofit organizations.

The salary range for this position accounts for a wide range of factors including but not limited to organizational need; specific skill sets; experience and training; certifications; and more. At the National Geographic Society, individuals are typically hired at or near the starting point of the salary range for their role, and compensation decisions are dependent on the facts and circumstances of each case.

The salary range for this position is $96,900 - $102,000.

In addition, the National Geographic Society offers a competitive and comprehensive benefits package that includes, but is not limited to, medical, dental, and vision insurance; engaging and comprehensive wellness program; 401(k) retirement savings plan with matching contributions after 6 months of employment; flexible paid time off benefits with up to 22 days of paid annual leave per calendar year (15 days for new hires in their first year, prorated based on the number of pay periods remaining in the year) and 10 days of sick leave; 12 paid holidays and a paid winter break between December 25 and 31; paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits; learning and development opportunities; Lifestyle Spending Account; pet adoption assistance and insurance; pre-tax transportation benefits with a generous employer subsidy; employer-paid life insurance and disability benefit; and a variety of National Geographic discounts and perks.

Job Designation

Resident - Our Resident category recognizes that certain staff need to be physically present at Base Camp to do their work. Some Resident staff must be at Base Camp every day to do their jobs, while others may only need to be physically present onsite some of the time to meet looming deadlines or to get work done and may require a unique schedule. As such, this category has been revised to provide maximum flexibility depending on what’s required for each individual role. The days Resident staff come into the office will be determined by their teams and workflow, and they should work with their supervisors to determine their specific schedule. And throughout the year, their schedule may be adjusted based on cyclical work cycles, deadlines, and/or ebbs and flows of work.

Candidates must be legally authorized to work in the United States. This position is not eligible for visa sponsorship.

We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization.