Sr. Manager, Marketing Operations

About the Role:

The Revenue Operations department is responsible for creating, maintaining, and continually improving PitchBook’s systems that support our client-facing roles in Sales and Customer Success. This team works cross-functionally with Sales, Marketing, Finance, and IT to drive efficiency, accuracy, and revenue growth.

The Senior Manager, Marketing Operations at PitchBook plays a pivotal role in optimizing the efficiency and effectiveness of our Marketing department. Treating Marketing teams as your customers, your goal is to empower and enable them to operate as autonomously as possible in building and launching marketing and demand generation programs. You will be responsible for developing Marketing operational processes and leading a team of marketing automation specialists who are experts in how to best leverage our marketing automation tools to deliver on Marketing requirements. You and your team will provide the support, training, and documentation that Marketing teams need to be effective.

Primary Job Responsibilities:

• Lead and build a team, providing direction, mentorship, and support to ensure operational excellence and alignment with business objectives
• Develop and implement automated email campaigns, lead nurturing programs, and customer journey workflows to drive engagement and conversions
• Establish standardized inflow processes for handling requests and tickets from Marketing and Sales teams, prioritizing work and adhering to SLAs
• Own and drive marketing operations strategy and objectives (OKRs)
• Update and evangelize internal documentation and training materials for new tools or automation introduced by platform teams
• Develop and monitor team metrics to track performance and identify areas for improvement
• Collaborate with cross-functional teams to identify opportunities for organizational efficiency improvements via automation
• Contribute ideas and insights to the marketing automation platform administration and engineering teams for inclusion in the product roadmap
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field
• 8+ years of experience in marketing operations or a similar role, preferably in a B2B technology or SaaS company
• 4+ years of experience managing a team, with a track record of fostering a collaborative and high-performance culture
• 2+ years of experience working within Marketo; Marketo Certified Expert a plus
• Deep understanding of marketing operational processes and work management tools (Asana, Jira) with the ability to configure and administer them effectively
• Ability to define business and data requirements needed to automate and measure the effectiveness of marketing and demand generation campaigns
• Excellent communication and interpersonal skills, with the ability to train and empower stakeholders effectively
• Ability to thrive in a fast-paced and dynamic environment and manage multiple priorities effectively
• Proficiency with the Microsoft Office suite including in-depth knowledge of Outlook, Word, and Excel with the ability to pick up new systems and software easily

Benefits + Compensation at PitchBook:

Physical Health            

• Comprehensive health benefits
• Additional medical wellness incentives 
• STD, LTD, AD&D, and life insurance

Emotional Health 

• Paid sabbatical program after four years
• Paid family and paternity leave 
• Annual educational stipend
• Ability to apply for tuition reimbursement
• CFA exam stipend 
• Robust training programs on industry and soft skills 
• Employee assistance program
• Generous allotment of vacation days, sick days, and volunteer days 

Social Health 

• Matching gifts program
• Employee resource groups
• Subsidized emergency childcare  
• Dependent Care FSA
• Company-wide events
• Employee referral bonus program  
• Quarterly team building events

Financial Health 

• 401k match
• Shared ownership employee stock program 
• Monthly transportation stipend  

*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.

Compensation

• Annual base salary: $145,000-$165,000
• Target annual bonus percentage: 15%

*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location. 

Working Conditions:

We believe our business and our culture are strongest when we work together in person. We also know that it’s helpful to have some flexibility to work remotely. Most roles work in the office 3+ days/week, and some are expected to work in the office 4-5 days/week. The current expectation for this role is that you are working in the office 3+ days/week and that you are in the office full-time during the training period, for which the length varies by role. During an initial phone screen, the team will discuss expectations for this specific position.

The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.

Life At PB:

We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.

We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
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