We believe in the power and joy of learning
At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
The Senior Manager, Marketing (ELL) leads the strategy and execution of integrated demand generation and thought leadership programs that drive awareness, engagement, and pipeline growth for Cengage and its portfolio. This role leads a team of marketers responsible for delivering high-impact, multi-channel campaigns across owned, paid, and earned channels.
This leader plays a critical role in translating go-to-market priorities into effective demand programs, while building team capability and driving consistent pipeline contribution. The role partners closely with Sales, GTM partners, Revenue Operations, and Marketing teams to deliver measurable growth outcomes.
What you'll do here:
Team Leadership & Development
Lead, coach, and develop a team of demand marketers, ensuring strong execution, professional growth, and alignment to business goals
Set clear priorities, performance expectations, and key performance indicators tied to pipeline, engagement, and campaign success
Foster a culture of accountability, collaboration, and continuous improvement
Provide strategic guidance and hands-on support to ensure campaign quality and effectiveness
Demand Marketing Strategy & Execution
Contribute to demand marketing strategy and lead execution of integrated programs that drive awareness, engagement, and pipeline
Oversee development and execution of multi-channel campaigns across owned, paid, and earned media
Ensure alignment of campaigns to target audiences, business priorities, and GTM objectives
Drive consistency and scalability in campaign planning, execution, and optimization
Thought Leadership & Content Activation
Lead team execution of thought leadership initiatives, including cornerstone content, white papers, blogs, events, speakers, and earned media
Ensure content aligns with brand messaging and resonates with target audiences
Amplify content through integrated campaign strategies to drive engagement and demand
Cross-Functional Partnership & Pipeline Impact
Partner with Sales and GTM partners to align campaigns to sales priorities and improve lead handoff and follow-up processes
Collaborate with Revenue, Sales, and Marketing Operations to support pipeline generation, health, and tracking
Ensure marketing programs contribute to pipeline growth, lead quality, and conversion outcomes
Performance Management & Optimization
Oversee campaign performance tracking, pipeline contribution, and engagement metrics
Guide team in analyzing results and delivering actionable insights and recommendations
Drive a test-and-learn approach to continuously optimize campaign effectiveness and return on investment
Improve operational efficiency, campaign processes, and pipeline hygiene
Program Management & Execution Excellence
Oversee multiple campaign workstreams, ensuring timely execution and strong coordination across teams
Identify risks, dependencies, and opportunities, and drive resolution proactively
Establish and reinforce best practices for campaign execution and project management
Skills you will need here:
Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
Minimum of 8 years of experience in demand marketing, campaign execution, growth marketing, or related areas
Minimum of 5 years of people leadership experience, with a track record of developing high-performing teams
Experience contributing to pipeline generation and marketing performance outcomes
Familiarity with marketing automation platforms, CRM systems, and campaign analytics tools
Strong expertise in demand marketing, campaign strategy, and multi-channel execution
Confirmed ability to lead and develop a team while delivering against pipeline and performance goals
Experience implementing integrated marketing campaigns across owned, paid, and earned channels
Ability to lead thought leadership activation across content, events, speakers, and media
Strong analytical skills with experience interpreting campaign performance and pipeline data
Effective collaboration and communication skills across Sales, Marketing, and Operations
Ability to operate strategically while maintaining executional rigor and attention to detail
Strong prioritization skills and ability to handle multiple initiatives in a fast-paced environment
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].
About Cengage
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
20% Annual: Individual Target$101,900.00 - $132,450.00 USD
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
- Minimum of 8 years of experience in demand marketing, campaign execution, growth marketing, or related areas
- Minimum of 5 years of people leadership experience
- Experience contributing to pipeline generation and marketing performance outcomes
- Familiarity with marketing automation platforms, CRM systems, and campaign analytics tools
- Strong expertise in demand marketing, campaign strategy, and multi-channel execution
- Experience implementing integrated marketing campaigns across owned, paid, and earned channels
- Ability to lead thought leadership activation across content, events, speakers, and media
- Strong analytical skills with experience interpreting campaign performance and pipeline data
- Effective collaboration and communication skills across Sales, Marketing, and Operations
- Ability to operate strategically while maintaining executional rigor and attention to detail
- Strong prioritization skills and ability to handle multiple initiatives in a fast-paced environment
Cengage Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cengage Group and has not been reviewed or approved by Cengage Group.
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Leave & Time Off Breadth — Paid parental leave and company-designated wellness time off (including a year-end week off) stand out as notable time-away benefits. Flexible work positioning (virtual-first/remote-first) further increases the practical value of time-off and work-life support.
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Wellbeing & Lifestyle Benefits — Workplace mental-health support appears to be a meaningful part of the rewards package, reinforced by external recognition for mental-health practices. Wellness-oriented programs and designated wellness days contribute additional lifestyle value beyond cash pay.
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Inclusive Benefits Coverage — Benefits and policies signal strong inclusion positioning, supported by external equality recognition. Family-related supports (e.g., fertility resources and parent support) also broaden who can benefit from the package.
Cengage Group Insights
What We Do
With more than 100 years of serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work, and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives. Visit us at www.cengagegroup.com
Why Work With Us
Our employee experience centers around a shared purpose: to help millions of learners achieve their dreams and improve their lives through education. Whether you want to make a difference in the world or start a fulfilling career in edtech, we focus on providing our employees with meaningful work while empowering them with resources to succeed.
