About our company
Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across all 50 states. Today, more than 1,800 team members—both on-site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.
Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance.
Learn more at www.confiemx.com
Senior Manager - Marketing Data Analytics
Requirements
Education
- Bachelor’s degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field.
Technical & Analytical Skills
- Strong proficiency in SQL, Python or R, and advanced Excel (including Macros).
- Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI.
- Solid understanding of data modeling, schema design, and hands-on experience with cloud data warehouses (Snowflake, Google BigQuery).
- Proven experience building, managing, and optimizing ETL/ELT pipelines.
- Deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming).
Marketing Experience
- 5+ years of experience in B2B digital marketing with strong expertise in paid media, SEM, SEO, and CRO.
- 3+ years working in an analytical or data-driven role within a marketing organization.
- Hands-on proficiency with key digital marketing platforms and analytics tools (Google Ads, LinkedIn Ads, Meta, GA4, HubSpot, etc.).
Key Responsibilities:
- Leadership
& Agency Management: Lead our Digital Analytics and Attribution
Initiatives, directing your internal team and external agencies utilizing
platforms such as Google Analytics, Google Tag Manager, Adobe Analytics,
and Google Ads.
- Budget
& Media Optimization: Manage the marketing advertising budget.
Continuously update, analyze, and present insights to the executive
marketing team, providing data-backed recommendations for optimizing media
buys across the entire marketing spectrum.
- Hands-on
Analysis & Mining: Act as an active practitioner, directly
handling complex lead analysis and data mining to uncover hidden trends
and opportunities.
- Executive
Strategy & Storytelling: Transform complex data sets into
prescriptive, executive-level insights and comprehensive plans,
effectively communicating the "story" behind the numbers to
drive business decisions.
- Advanced
Modeling: Conduct regression analysis and provide recommendations for
optimizing the overall marketing media mix.
- Attribution
Mastery: Navigate the complexities of multi-touch attribution,
analyzing and integrating performance data across offline media, digital
campaigns, and streaming platforms.
- Platform
Ownership: Own web analytics solutions across all channels and
segments, and drive and maintain effective tagging within web and native
mobile applications.
- Reporting
& Optimization: Create and manage analytic reporting that includes
multi-channel attribution to deeply understand user flow, identify
drop-off points, and present actionable areas for improvement.
Benefits
- Remote position (Mexico-based).
- Private Health Insurance.
- Major Medical Insurance.
- Life Insurance.
- Saving Funds and Voluntary Savings Account.
- Profit Sharing (PTU).
- Vacation Days (above law).
- Christmas bonus (above law)
- Vacation premium.
- Management bonus.
Skills Required
- Bachelor's degree in Statistics, Computer Science, Marketing Analytics, or a related quantitative field.
- Strong proficiency in SQL, Python or R, and advanced Excel (including Macros).
- Expertise in data visualization and dashboarding using Tableau, Looker, or Power BI.
- Solid understanding of data modeling, schema design, and hands-on experience with cloud data warehouses (Snowflake, Google BigQuery).
- Proven experience building, managing, and optimizing ETL/ELT pipelines.
- Deep knowledge of marketing attribution methods and media mix modeling (offline, digital, streaming).
- 5+ years of experience in B2B digital marketing with strong expertise in paid media, SEM, SEO, and CRO.
- 3+ years working in an analytical or data-driven role within a marketing organization.
- Hands-on proficiency with key digital marketing platforms and analytics tools (Google Ads, LinkedIn Ads, Meta, GA4, HubSpot, etc.).
What We Do
Confie is the largest independent personal lines insurance agency and broker in the United States, operating as a leading call center in Tijuana that provides customer service, back office support, and sales for US insurance companies.
