Job Description Summary:
At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 140 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior Manager, Market Development, Bajío you’ll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace.
What You’ll Do for Us
Ensures business results and alignment with Bottler. Oversees operations with Bottling partner supervising all Operations related issues across the franchise.
Jointly with Franchise Director, leads the growth agenda of the Bajío operations aligned with central strategies. Manages strategic, operational and commercial projects involving the bottler.
Responsible for achieving business growth by shaping and implementing core capabilities and managing franchise leadership within multi channels and the KO System.
Leads the implementation of Coca-Cola Company’s vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
Manages the day to day operations of the franchise incl. marketing, commercial and financial; Leads localization of plans; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, Revenues, volume).
Leads communication flow between Bajío and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
In partnership with Bajío lead the execution and commercialization of them from concept to launch; establishing business systems and procedures and KPIs
Develops processes and systems to increase sales effectiveness and maximize resource allocation.
identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
Wire with other regions and operations peers to ensure best practice sharing and alignment.
Qualification & Requirements:
3 -5 years within the KO System or within the Industry.
Desired Marketing Experience
Must Have: Commercial experience and/or Commercial Strategy Experience
Recommended Bottler Marketing and Understanding of retail (Modern, Traditional and On Premise channel).
What We'll Do for You
Global Exposure: Collaborate with world-class leaders and gain access to global best practices and emerging technologies.
Iconic Brands: Work with one of the most recognized brands in the world and play a key role in shaping its future.
Learning & Development: Access to robust learning resources, including LinkedIn Learning and leadership development programs, to continuously grow your skills.
Skills:
Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Market Dynamics, Negotiation, Revenue Growth Management, Value Chain EconomicsLocation(s):
MexicoCity/Cities:
MexicoTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
June 24, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Skills Required
- 3-5 years within the KO System or within the Industry
- Commercial experience and/or Commercial Strategy Experience
- Desired Marketing Experience
- Bottler marketing experience and understanding of retail (Modern, Traditional and On Premise channel)
The Coca-Cola Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Coca-Cola Company and has not been reviewed or approved by The Coca-Cola Company.
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Retirement Support — Retirement benefits are positioned as a standout, combining a 401(k) match with a company-funded cash-balance pension and an employee stock purchase plan match that together materially increase long-term package value.
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Healthcare Strength — Health coverage is described as broad and feature-rich, including national medical coverage plus specialized add-ons like virtual care, second opinions, oncology navigation, fertility support, and chronic-condition programs.
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Leave & Time Off Breadth — Time-off benefits are outlined with structured vacation accrual that increases with tenure and a holiday program that includes both set and floating days.
The Coca-Cola Company Insights
What We Do
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water.
