In this role, you will be responsible for developing and executing a global storytelling strategy that celebrates the best of who our employees are, showcases our culture as a catalyst for a high-performing business, and strengthens connection to Gap Inc.’s vision, mission, purpose, and values. Additionally, you’ll design and manage creative programming and activations, partnering with Global Events and other teams, to activate our internal community. This role will report to the Director of People and All-Employee Communications.What You'll Do
Develop and lead an employee storytelling strategy that amplifies Gap Inc.’s Vision, Mission, Purpose and Values and illustrates our Employee Value Proposition through personal stories, career journeys, strategic wins, and culture moments across internal channels.
Partner closely with HR, I&B, ESG, and brand/business leaders to uncover authentic employee narratives and ensure alignment with broader strategic priorities. Work with the Creative team to bring these stories to life across channels in a dynamic way.
Manage editorial cadence for employee spotlights across internal platforms including intranet, newsletters, and live events. Partner with Employer Brand and Social Teams to amplify on external channels (social channels, careers site, etc.)
Design and deliver employee engagement programs (e.g., heritage months, volunteer efforts, and cultural moments) that enhance the employee experience and foster creativity, collaboration and community.
Lead creative brainstorming sessions and support concept development for internal campaigns and company-wide moments.
Track, measure, and report on the impact of storytelling and engagement initiatives, adjusting strategies based on insights and feedback.
Lay the foundation for an Employee Advocacy Program and platform in partnership with HR, Gap Inc. social and Employer Brand.
Stay on top of industry trends, best practices, and new channels to continuously evolve internal storytelling and programming efforts.
Bachelor’s degree in Communications, Journalism, Marketing, or related field.
7+ years of internal communications or employee engagement experience, with a strong emphasis on storytelling and programming.
Exceptional writing, editing, and storytelling skills with a portfolio of engaging employee-centric content.
Proven experience developing and managing internal campaigns and programs, from ideation to execution.
Strong project management skills with the ability to balance multiple priorities and deadlines.
Highly collaborative with excellent relationship-building skills across all levels of an organization.
Comfortable working in a fast-paced, matrixed environment with a mix of strategic and hands-on responsibilities.
Experience with digital content tools, intranet platforms, and virtual event technology is a plus.
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What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
