The Role
Lead strategic and tactical market research and secondary analyses to inform brand and product strategy across therapeutic areas. Design and execute research and competitive intelligence, synthesize cross-functional inputs, support forecasting and decision points, and deliver actionable outside-in insights to shape commercial strategy throughout product lifecycle while managing multiple international, cross-functional projects.
Summary Generated by Built In
Job Description Summary
As part of the BSI insights and knowledge management team, this position will provide tactical and strategic analyses for a designated product/ portfolio of products within Novartis priority Therapeutic Areas. The incumbent will design, coordinate, and execute projects (primary market research and secondary analysis) to support commercial business decisionsas well as identify potential marketplace opportunities. Working collaboratively with Brand Management
and other cross functional members to synthesize findings into actionable insights is critical to this role.
In addition, she/he will bring a comprehensive outside-in perspective to shape Brand and/or New Product
strategies and facilitate decision-making throughout a product(s)’ life-cycle via facilitating and consolidating
all analytical inputs from other functional teams, such as (but not exclusively), Competitor Intelligence, Brand Analytics, forecasting, field force Analysis & Market Access based Hyderabad and other NOCCs.
Job Description
Major accountabilities:
- Partner with International Brand Teams to provide strategic insights that shape/develop program/brand strategy
- Drive comprehensive outside-in strategic perspective bringing value adding insights on patients, customers, competitors, payers and regulators
- Integrate research, intelligence, analytics and intuition to generate insights that enable fact based decision making
- Lead OneBrand plan Situational Analysis including Unified Patient Journey, development and alignment of Strat Planning assumptions and forecasts
- Support key development decision points (DDP, FDP) with commercial market opportunity assessment, positioning, segmentation for products in new indications
- Design and plan all facets (key Business and intelligence Questions) to enable execution of market
- research, competitive intelligence and analytics based on a sound understanding of the research tools,techniques and datasets
Bring localized insights into strategy by collaborating with Regions/CPOs
- Enable assessment of risks and opportunities
- Engage with broader (internal and external) stakeholders to understand and bring insights into treatment pathways, incentives/money flow, market access etc.
Minimum Requirements:
- Sound understanding of therapeutic disease area
- 8 years relevant experience acquired at pharmaceutical companies and /or strategic, marketing, or health care consultancy companies.
- Experience in either Market Research/Brand Management/Analytics with a leading pharma company/ solution provider required
- Superior analytical skills – high comfort in using tools (eg Excel) to analyze and visualize data via standard tools/charting methods; ability to effectively present and defend analyses
- Project Management Excellence in facilitation of international, cross functional teams within a high matrix environment
- Demonstrated ability to manage multiple projects simultaneously
- Able to engage and interact effectively with leadership; understand show to read audience and customize approach accordingly
- Deals well with ambiguity / intensity – operates well in a fast-paced environment driven by leadership requests and evolving needs of the franchise
- Accountable: makes things happen; takes responsibility for execution; speaks up and voices opinion
Skills Desired
Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Media Campaigns, Project Management, Project Planning, Sales, Stakeholder Engagement, Stakeholder Management, Waterfall ModelSkills Required
- Sound understanding of therapeutic disease area
- 8 years relevant experience at pharmaceutical companies and/or strategic, marketing, or healthcare consultancy companies
- Experience in Market Research, Brand Management, or Analytics with a leading pharma company or solution provider
- Superior analytical skills and high comfort using tools (eg Excel) to analyze and visualize data
- Project management excellence facilitating international, cross-functional teams in a matrix environment
- Demonstrated ability to manage multiple projects simultaneously
- Ability to engage and interact effectively with leadership and tailor communications to the audience
- Ability to operate in ambiguous, fast-paced environments and respond to evolving franchise needs
- Accountability and ownership for execution; speaks up and voices opinion
- Analytical Thinking, Brand Awareness, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Media Campaigns, Project Management, Sales, Stakeholder Engagement, Waterfall Model (listed as desired skills)
Novartis Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Novartis and has not been reviewed or approved by Novartis.
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Healthcare Strength — Pay and benefits are described as a strong overall package, supported by medical, dental, and vision insurance alongside FSAs/HSAs and disability and life coverage. Mental-health support is reinforced through an employee assistance program with psychological support and a network of mental health first aiders.
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Retirement Support — Retirement support is positioned as a standout element, with an automatic company contribution plus dollar-for-dollar matching in the 401(k). Additional retirement funding is described through an age-based defined contribution program and access to an employee share purchase plan discount.
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Parental & Family Support — Family-related benefits are framed as robust, including a global minimum of paid parental leave for new parents following birth or adoption. Added supports include domestic partner coverage, dependent-care resources, and benefits such as adoption assistance and child/elder care options.
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The Company
What We Do
Novartis is an innovative medicines company. Every day, working to reimagine medicine to improve and extend people’s lives so that patients, healthcare professionals and societies are empowered in the face of serious disease. Our medicines reach more than 250 million people worldwide.
